In August 1970, Ginza-dori was the first street in Japan to be turned into a vehicle-free promenade. To commemorate that vehicle-free promenade and have visitors to enjoy a day of summer fun in Ginza, the Yukata de Gin-bura (“Gin-bura” means strolling through Ginza) Festival began 9 years ago as part of “Holiday Promenade” project.
Yukata de Gin-bura Festival 2016 is a project that adds special features to Ginza-dori.
On July 31, Ginza-dori will be vehicle free and filled with people dressed in yukata. All types of “cooling off” events that showcase Japanese hospitality will be held for people visiting midsummer Ginza wearing yukatas and other Japanese clothing.
|Time & Date :||
3-5 p.m., Sunday, July 31, 2016
Cool Breeze Project in Ginza (Mission Uchimizu) : 1st 2:40pm-, 2nd 3:00pm-
|Organizers :||Ginza Association, Ginza Street Association|
Splashing water on the street all at once on the count of wadaiko (Japanese drum).
Let the cooling effect of the water lower the temperature of Ginza and fill the street with a nice breeze along the vehicle-free promenade. Everyone taking part in “Mission Uchimizu” will be handed a bottle of drinking water.
Co-host: Tokyo National Highway Office of Ministry of Land
Partners: Mission Uchimizu Headquarters, Tokyo Bureau of Sewerage
Sponsors of drinks: Asahi Soft Drinks Co.,Ltd., Ikutatsu Inc., Ito En Ltd.,
Sapporo Breweries Ltd.
Let’s try a “Ginza Quiz”. Participants who answer all the questions correctly will be entered in a draw to win luxury prizes. Prizes will include bags, meal coupons, and more. Each visitor can join the quiz only once at one of the two stages.
* Limited to the first 1,000 visitors who are dressed in a yukata or Japanese clothing and make a donation.
Sponsors: Companies providing prizes for the Jumbo Ginza Raffle* Answer sheets will be distributed at 2:00pm.
The Teahouse will offer iced coffee, green tea, and other drinks. It also offers a place for nice sit-down benches for visitors strolling through Ginza to take a break.
* Drinks are free for anyone who makes a donation.
Partner: Chuo City Social Welfare Council
Sponsors: Ito En, Ltd., Starbucks Coffee Japan, Ltd., Nishio Tea Cooperative Association
Five years have passed since the Great East Japan Earthquake. To prevent the bitter and tragic memories from fading away, the people of Ginza will hold a project to aid in the economic recovery for those areas. Visitors will be given mizudashi sencha (green tea prepared in cold water) from Yabe-En-Chaho, a tea shop in Shiogama City, suffered from the disaster.
Numerous Ice sculptures with the motif of a summer festival and animals will be exhibited along Ginza-dori. See, feel and enjoy the coolness as you walk along Ginza.
3-Chome exhibition space: Ice Zoo
6-Chome exhibition space: Summer Festival
Partner: TAKAHASHI HIROKO INC.
Enjoy a powerful wadaiko (Japanese drum) performance that will burn off some summer heat. The spectacular performance will be played by Tsukishima Gojin Daiko that is composed of adults and children members.
Partner: Tsukishima Gojin Daiko (Chuo-ku organization)
The weekly events “JAZZ NIGHTS @ GINZA MITSUKOSHI”, which will be held on Friday night, will collaborate with “Yukata de Ginbura”. Please enjoy the jazz live performance, dressing cool and swinging in yukata.
|1st STAGE||3:00pm – 3:45pm|
|2nd STAGE||4:15pm – 5:00pm|
The Sumida Aquarium, which is located at the foot of Tokyo Skytree®, reminisces the appearance of the Goldfish peddling shop that was once a prominent feature of summer from Edo period to Showa period.
See how Japanese traditionally enjoyed the coolness of summer with aquarium filled with beautiful goldfish.
*Goldfish not available for sale.
Partners: Sumida Aquarium, Japan Ornamental Fish Association
Those who visit the Sumida Aquarium in yukata on the day of the festival will receive one free drink at the Penguin Café
Sumida Aquarium: 5F Tokyo Solamachi, Tokyo Sky Tree Town, 1-1-2
9:00am to 9:00pm (final entry 8:00pm)
Paint on an Edo-style wind chime that rings out a cool-sounding tune to create a one-of-a-kind wind chime. Enjoy the summer coolness from the sound of the wind chime.
* Numbered tickets will be distributed to the first 320 visitors who are dressed in a yukata or Japanese clothing and make a donation.* Tickets will be distributed at 2:00pm.
Photographers will take a picture of you wearing yukata with the clock tower and Ginza-Street in the background. Make a wonderful memory with your family, lovers and friends. The photo will be printed with an original border and available for pick up at the special venue at SONY building.
* Numbered tickets will be distributed to the first 120 groups of visitors who are dressed in a yukata or Japanese clothing and make a donation.
Partner: Sony Enterprise Co., Ltd.* Tickets will be distributed at 2:00pm.
Let’s play at GINZA during summer holidays. The Kid’s Plaza will be full with elaborate activities for families, such as “Snowy mountain treasure hunt” and “Bouncy ball scooping”
*For children of elementary age or younger.
One day only mini fair on the Matsuya rooftop. There will be summery entertainment to have you enjoy the festival atmosphere. There will be prizes for visitors participating in games, on a first-come-first-served basis.
Shakuhachi (bamboo flute) live performance by Yoshimi Tsujimoto will also be held.
* Limited to anyone who is dressed in a yuakta or Japanese clothing.
* A limited event will be held in the case of rain.
* Special benefits will also be available for visitors who are dressed in yukata. Please see the leaflet distributed at the the front entrance for details
Free yukata dressing service are available at “Yukata de Gin-bura Festival 2016”. For those of you who have a yukata, but don’t know how to put it on, please try this service. People from kimono shops and kimono accessories shops in Ginza will dress you in a kimono free of charge.
*Only available to those with all the yukata components (obi belt, waist cord, and other accessories needed for dressing) and a pair of geta sandals.
– Matsuya Ginza Location:10am to 3pm (*first 70 people)
*Numbered tickets will be distributed at the Kyobashi entrance at 10am that morning
※ Please visit directly to the special room on 7th floor later than 10:15am
– Matsuzaki Gallery Location:11am to 2pm (*first 60 people)
(Matsuzaki Bld. 3F, 4-3-11 Ginza) [Access]
*Numbered tickets will be distributed at Matsuzaki Gallery at 11:00am that morning
Partners: Ginza Core, Matsuya Ginza, local participating stores
In addition to special services and bargains for those wearing yukata, numerous shops, from historical mainstays to popular new venues, will be offering hospitality to visitors.
Be sure to experience the Yukata de Gin-bura Festival to the fullest.