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\n\u201cAh no. This is the three o\u2019clock chime ringing in the Wako clock tower.\u201d\u3000
\nThe history of Kyobunkwan dates back to when the Methodist church began missionary activities after the lifting of the ban on Christianity in 1973 (Meiji 6).
\n\u201cIn 1885 (Meiji 18), at a church that used to stand on 11 Tsukiji Kyoryuchi, a decision was made that they would fully launch activities to publish and sell bibles and tracts. The decision was made on September 9, which could be referred to as Kyobunkwan\u2019s birthday.\u201d The church in Tsukiji is the origin of the Ginza Church, which is located on the corner of Sotobori-dori, walking westward on the street running on the side of Kyobunkwan building.
\nBy the way, a tract is a brief brochure that summarizes and communicates the church\u2019s doctrine. Back then, Methodists were called \u201cMe\u201d in Japan, taking the first two letters of their name and written out as \u201c\u7f8e\u4ee5(\u7f8e)\u201d in kanji characters. In the Kanto region, they had originally run a store in Yokohama, but the office and store was eventually moved to Ginza. They were first located in 7-chome, then Takekawa-cho, and in 1893 (Meiji 26) moved to 3-chome where the Saegusa Building (Apple Store) stands today. Two years later, they relocated to 4-chome. It was in 1906 (Meiji 39) that they moved from near Wako to the northern corner, where they stand today.
\n\u201cThe Kyobunkwan Building, a four-story brick building, stood out as an attractive building even amid the glitz and glamour of Ginza in those days. [\u2026] We had around twenty employees who attended customers in the store in kimonos, wearing a \u2018kakuobi\u2019 belt and apron. They were devoted to selling foreign books and missionary literature\u2026\u201d
\nThe description can be found in the corporate history booklet (Kyobunkwan monogatari: Meiji, Taisho, Showa, Heisei no 130-nen (The story of Kyobunkwan: 130 years through the Meiji, Taisho, Showa and Heisei period) compiled by President Watabe himself. The booklet introduces a unique sales operation launched in the Taisho period which involved becoming Victor Record\u2019s local representative. Furthermore, Kyobunkwan was initially asked to become the sales agent for Omi Kyodaisha (Omi Brotherhood)\u2019s \u201cMentholatum,\u201d though in vain. Now that I think about it, I recall seeing a large Victor Records ad on the roof of the building until very recently, and a Mentholatum signboard can be seen in a photograph of the building taken from outside in around 1955. Therefore, I would suppose that their relationship had continued over quite a long period of time.
\nAnother episode from the Taisho period is welcoming Hanako Muraoka, an author of children\u2019s books who was also spotlighted in NHK\u2019s morning drama series, as an employee. Having studied at Toyo Eiwa Jogakuin, she published her first book, Rohen from Kyobunkwan\u2019s predecessor, the Christian Literature Society of Japan, and two years later, she started working in the editorial section for Shokoshi, a magazine for children that the Society published. Around then, she met Keizo Muraoka, who worked at Fukuin Printing Co., located behind Kyobunkwan, and later married him. (Keizo\u2019s father owned Fukuin Printing Co.)
\nFour years after Hanako found a happy end to her \u201clove in Ginza,\u201d the Great Kanto Earthquake burned down the beautiful four-story Kyobunkwan Building. By the end of the year, store was back in business in a two-story barrack and held a Christmas sale.
\nFuji Ice, which Ginza\u2019s history cannot be told without mentioning, was also on the second floor of the post-earthquake barrack. It is a place that many writers have written about in their novels and essays.
\nFuji Ice continued to run their restaurant on the first and basement floors of the current building that was built in 1933 (Showa 8). Shinsai fukko
\nI first found Fuji Ice\u2019s intriguing name in Danchotei nichijo, Kafu Nagai\u2019s diary. It appears frequently from around 1937 (Showa 12). Kafu was obviously fond of the basement floor. <\/p>\n
\u3000Waiting for the sun to set, had dinner in Ginza and took a break in Fuji\u2019s basement. (April 30)
\n\u3000Met my friends in Ginza in the evening, in the basement of Fuji, and went to the festival at Karasumori Inari Shrine (May 11)
\n\u3000Had dinner at Fuji Ice in Ginza. (September 13) <\/p>\n
Kafu uses different kanji characters for \u201cFuji,\u201d but he tends to play with characters so they unmistakably point to the same store. Despite the word \u201cice\u201d in the name, it seems to be that Kafu enjoyed meals at Fuji Ice.
\nIn Nihon kindai kenchiku no chichi Antonin Raymond wo shittemasuka (Do you know Antonin Raymond, father of modern Japanese architecture?), another 130th anniversary booklet that Mr. Watabe gave me along with the abovementioned Kyobunkwan monogatari, I found a small picture of Fuji Ice\u2019s menu. Reading it through a magnifying glass, I could identify \u201cHamburg steak, grilled chicken, oyster fritters, combination salad\u2026\u201d There were almost fifty items on the menu, followed by a \u201cSoda Fountain\u201d section that listed drinks and ice cream. I would imagine that it was a full-service restaurant.
\nAs implied in the title of this booklet, the new 1933 building was designed by the architect, Antonin Raymond, famous for church architecture, such as Saint Paul\u2019s Catholic Church in Karuizawa. (Surprisingly, the last reconstruction of Matsuzakaya Ginza, which was built in 1964 and stood in Ginza until a few years ago, had been the works of Raymond.) The symbolic steeples (which had soared on the Ginza-dori side of the building and on the Seishokan Building in the back) disappeared in around 1955, when the rooftop ad was installed. Speaking of ads, in a corner of the meeting room where this interview took place was a miniature model of Kyobunkwan Building made by students of Osaki High School based on a photograph taken outside of the building in 1961 (Showa 39), when the Tokyo Olympic Games were held. The model not only had a Victor Records ad on the rooftop but also had a large \u201cMaeda no cracker\u201d ad covering the wall facing Wako. It reminded me of the days when the slogan, \u201cAtari Maeda no cracker\u201d (advertised by Makoto Fujita in the TV program \u201cTenamonya Sandogasa\u201d) was very popular. I was also impressed by the fact that the surrounding buildings were low enough that an ad on the outer wall of the building would actually be noticed by people.
\nThe Showa days ended, followed by the Heisei period, which is about to close its thirty-year history. I recall how in the dawn of the Heisei period, when the bubble economy was at its peak, Kyobunkwan sold magazines in the store entrance. They often had Hanako, a women\u2019s magazine that frequently ran special articles covering Ginza, stacked up. Yamato Shiine, the founding editor of the magazine, humorously wrote in his book, Ginza Hanako monogatari (The Ginza Hanako Story) (Magazine House), about Mr. Yoshiharu Nakamura, then President of Kyobunkwan who was devoted to personally selling books at the store.<\/p>\n
\u201cHe brought out a table (booth) on the sidewalk in front of the store and stacked up the latest issue of Hanako, along with back issues, and started to call in customers himself. [\u2026] Nakamura\u2019s sales booth strategy proved to be a spectacular success and sold record numbers. The 55th issue (June 6, 1989), a special issue covering Ginza, sold more than 30,000 at the booth in Ginza alone. Sales of 30,000 copies of an issue of a weekly magazine at a single store would surely constitute a Guinness world record. Kyobunkwan, alone, sold an average of 2,451 copies of each issue of Hanako from its premiere issue to the No. 150, or over three years.\u201d<\/p>\n
Today, thirty years later, the story sounds like a fantasy. It was also this unique president, Mr, Nakamura, who created the \u201cKingdom of Narnia,\u201d the children\u2019s books floor that Kyobunkwan is most known for today, and \u201cEin Karem,\u201d the shop on the fourth floor.
\nNarnia has become even more popular with the success of the movie in the 2000s. Entering the area, I found a bookshelf with children\u2019s books just as I remembered them from my childhood, in almost the same binding and size, beginning with The Lion, the Witch and the Wardrobe (translated by Teiji Seta), the first book of the \u201cThe Chronicles of Narnia,\u201d which was first published from Iwanami Shoten when I was in elementary school, followed by the \u201cDoctor Dolittle\u201d series, Iyaiyaen from Fukuinkan Shoten Publishers and My Father\u2019s Dragon. I felt as if I had slipped through time into the library at my elementary school.\n<\/div>\n
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Until very recently, I had believed that Wako was the only building standing on Ginza\u2019s main street (Ginza-dor … Continue reading