{"id":2002,"date":"2013-05-15T10:00:56","date_gmt":"2013-05-15T01:00:56","guid":{"rendered":"http:\/\/ginzaofficial.sakura.ne.jp\/?p=2002"},"modified":"2017-03-29T17:12:59","modified_gmt":"2017-03-29T08:12:59","slug":"%e7%89%b9%e5%ae%9a%e9%9d%9e%e5%96%b6%e5%88%a9%e6%b4%bb%e5%8b%95%e6%b3%95%e4%ba%ba%e9%8a%80%e5%ba%a7%e3%83%9f%e3%83%84%e3%83%90%e3%83%81%e3%83%97%e3%83%ad%e3%82%b8%e3%82%a7%e3%82%af%e3%83%88","status":"publish","type":"post","link":"https:\/\/www.ginza.jp\/en\/csr\/2002","title":{"rendered":"Specified Non-Profit Organization Ginza Honey Bee Project"},"content":{"rendered":"<p><\/p>\n<div class=\"csrbox clearFix\">\n<div class=\"csrboxleft\">\n<h4>Ginza: grow local, eat local<\/h4>\n<ul>\n<li class=\"question\">\u2500 Why did you start beekeeping in Ginza?<\/li>\n<li class=\"answer\">Ginza is a base for creating new culture, so we thought we might try to go beyond consumption and actually create and spread new culture in the food sector as well. At one of the study sessions for the Ginza Shokugaku Juku (\u201cGinza Food Study School\u201d) I host that brings together a number of producers, we conceived the idea of \u201cgrow local, eat local\u201d in which rooftops of Ginza buildings are used to grow agricultural produce that would be used by the long-standing shops in the area. <br \/>\nAt first we considered renting out the rooftop of the Pulp and Paper Hall building to beekeepers and dividing the honey with them, but we were told, \u201cYou don\u2019t have enough space for a bee industry, how about studying beekeeping on your own and doing it yourselves?\u201d So, we took their advice and decided to try our own hand at beekeeping. <br \/>\nWe brought about 30,000 bees here in March 2006 and launched the Ginza Honey Bee Project.<\/li>\n<li class=\"question\">\u2500 Without any experience, wasn\u2019t it difficult?<\/li>\n<li class=\"answer\">We had absolutely no experience at first, so we went to see other honeybee projects on a Nagata-cho building and at the Tokyo University of Agriculture, and we received training in beekeeping once a week. <br \/>\nMany people are under the impression that honeybees sting people, but they are too busy collecting nectar to pay any attention to humans. They won\u2019t attack you unless they are extremely aggravated. <br \/>\nThat said, we assumed that people would be concerned if they did not know this. To gain the understanding from people in the neighborhood, we went around explaining about the bees to the tenants of the Pulp and Paper Hall, businesses on Matsuya-dori, the fire department, the police department, City Hall, and other places.<\/li>\n<\/ul>\n<\/div>\n<div class=\"csrboxright\">\n<div class=\"photobox\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/Csr_02_01.jpg\" \/>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"photobox2 clearFix\">\n<div class=\"photoleft\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/Csr_02_02.jpg\" \/>\n<\/div>\n<div class=\"photoright\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/Csr_02_03.jpg\" \/>\n<\/div>\n<\/div>\n<div class=\"csrbox clearFix\">\n<div class=\"csrboxleft\">\n<h4>Ginza is surrounded by a bounty of nectar sources<\/h4>\n<ul>\n<li class=\"question\">\u2500 Are there sources for nectar (places where it can be collected) in urban areas like Ginza?<\/li>\n<li class=\"answer\">The 3 km radius that is the honeybees\u2019 range contains the Ginza street side greenery, the Imperial Palace, the Hama-rikyu Imperial Villa, Hibiya Park, and other places for an environment that is full of flowers and greenery. Honeybees are busy mostly from April to August every year carrying in nectar from all sorts of flowers, like cherry blossoms, rape blossoms, horse chestnut flowers, tulip tree flowers, and mandarin orange flowers. Honey has a different aroma and flavor depending on what flower it is from.<\/li>\n<li class=\"question\">\u2500 How do you judge what nectar source the honey came from?<\/li>\n<li class=\"answer\">Honeybees back from their morning scouting mission inform their crew where the nectar sources are located by performing a figure eight dance. Watching this dance tells us the general area where the bees will be heading. The top of the hive frame points to the sun. You can tell the direction they will go by the angle from that point, and the distance by the size of the figure eight. So by watching them, we can say, for example, \u201ctoday they\u2019re going to Hama-rikyu.\u201d<\/li>\n<\/ul>\n<\/div>\n<div class=\"csrboxright\">\n<div class=\"photobox\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/Csr_02_04.jpg\" \/>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"photobox2 clearFix\">\n<div class=\"photoleft\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/Csr_02_05.jpg\" \/>\n<\/div>\n<div class=\"photoright\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/Csr_02_06.jpg\" \/>\n<\/div>\n<\/div>\n<div class=\"csrbox\">\n<h4>Honey collaborations originating in Ginza<\/h4>\n<ul>\n<li class=\"question\">\u2500 What types of Ginza-based products are made with the honey collected?<\/li>\n<li class=\"answer\">The BAR5517 bar on the basement floor of the Mikasa Kaikan uses Yoshino cherry tree honey to make four different kinds of cocktails. Honey that is in general distribution is thought to have a high sugar content and not dissolve easily, but fresh honey collected in Ginza has low sugar content and is smooth and fluid. It has a fragrant flower aroma, so it was a new discovery for the bartenders. <br \/>\nThe project is also receiving support from shops such as Henri Charpentier, Mannendo in the Matsuya department store, Seigetsudo, Mikuni Ginza, and Maison Kayser who make original sweets with Ginza honey.<\/li>\n<li class=\"question\">\u2500 Do you think there will be new collaborations in the future?<\/li>\n<li class=\"answer\">We are going to work together with the jewelry store, Chaumet, on an environmental project. If we can form collaborations with local businesses based on a shared concept that does not necessarily involve sharing honey, the range of our activities will broaden.<\/li>\n<\/ul>\n<\/div>\n<div class=\"photobox2 clearFix\">\n<div class=\"photoleft\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/Csr_02_07.jpg\" \/><\/p>\n<p class=\"note\">Henri Charpentier\u3000Ginza honey madeleine cakes<\/p>\n<\/div>\n<div class=\"photoright\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/Csr_02_08.jpg\" \/>\n<\/div>\n<\/div>\n<div class=\"csrbox clearFix\">\n<div class=\"csrboxleft\">\n<h4>Creating a Ginza that will be chosen by people around the world through development of an area rich in greenery<\/h4>\n<ul>\n<li class=\"question\">\u2500 Is it true that honeybees also enrich the vegetation?<\/li>\n<li class=\"answer\">Plants bear fruit when pollen is carried from the stamen to the pistil. Honeybees are the most important players for fulfilling the role of pollination. Honeybees are also involved in growing grains and vegetables that we eat. If the Ginza street side greenery bears fruit, birds will gather to eat it. Honeybees not only collect nectar from flowers, they also help develop a district that is rich in greenery where you can hear birds singing.<\/li>\n<li class=\"question\">\u2500 How do you hope to link this project to development of Ginza appeal?<\/li>\n<li class=\"answer\">Through our project, people in Ginza saw that we could get quite a bit of honey and realized that nature also exists in urban areas. It has built momentum for the idea to create an urban area with plenty of greenery, resulting in expansion of activities including rooftop gardening on as many as 12 buildings \u2014 areas that become local community space. <br \/>\nGinza is currently home to many Asia flagship stores of global brands, which is wonderful, but if it loses its unique appeal or develops economic activities that do not consider the environment, those shops will eventually move to Shanghai or another city in another country.<br \/>\nGinza is an area of great diversity with different themes on different streets. Rather than a single large scale commercial building where you can get all your shopping done, a large part of its charm is strolling through the streets. Perhaps if it becomes a place that gives a sense of having one of the richest natural environments of a shopping district in the world, and strolling the streets becomes even more enjoyable, it will always continue being an attractive place that brings in foreign visitors.<\/li>\n<\/ul>\n<\/div>\n<div class=\"csrboxright\">\n<div class=\"photobox\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/Csr_02_09.jpg\" \/>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"csrprofile\">\n<ul class=\"link\">\n<li>Visit the following website for more information.<\/li>\n<li><a href=\"http:\/\/www.gin-pachi.jp\/\" target=\"_blank\">Ginza Honey Bee Project<\/a><\/li>\n<\/ul>\n<div class=\"people clearFix\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/Csr_02_10.jpg\" \/><\/p>\n<div class=\"proftext\">\n<p>Chairman of the Specified Non-Profit Organization Ginza Honey Bee Project<\/p>\n<p class=\"name\">Kazuo Takayasu<\/p>\n<p>Director and Tokyo Branch Manager of Agricultural Production Corporation Agri Create<br \/>\nChairman of the Specified Non-Profit Organization Ginza Honey Bee Project<br \/>\nBorn in Chiba prefecture in 1965. Graduated from the Department of Law at Kokugakuin University Law School in 1989. Worked at National Housing Chiba PanaHome Corporation, then joined Agricultural Production Corporation Agri Create in 1999. In August 2003, became the Director and Tokyo Branch Manager.<\/p>\n<\/div>\n<\/div>\n<div class=\"people clearFix\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/csr_sugiyama.jpg\" \/><\/p>\n<div class=\"proftext\">\n<p>Interviewer:<\/p>\n<p class=\"name\">Karin Sugiyama<\/p>\n<p>Alterna consultant<\/a><br \/>\nOffers services in marketing, communication, business strategy and new business development activities for foreign-affiliated IT companies, advertising agencies, and public relations firms. After going independent in 2008, Sugiyama now participates in educational projects for solving social challenges, assists cooperative alliances between companies and NPOs, and offers consulting for CSR activities and practical assistance.<\/p>\n<\/div>\n<\/div>\n<p class=\"writer\">Writer: Karin Sugiyama<\/p>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Ginza: grow local, eat local \u2500 Why did you start beekeeping in Ginza? Ginza is a base for creating new culture &hellip; <a href=\"https:\/\/www.ginza.jp\/en\/csr\/2002\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2013,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/www.ginza.jp\/en\/wp-json\/wp\/v2\/posts\/2002"}],"collection":[{"href":"https:\/\/www.ginza.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ginza.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ginza.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ginza.jp\/en\/wp-json\/wp\/v2\/comments?post=2002"}],"version-history":[{"count":0,"href":"https:\/\/www.ginza.jp\/en\/wp-json\/wp\/v2\/posts\/2002\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ginza.jp\/en\/wp-json\/wp\/v2\/media\/2013"}],"wp:attachment":[{"href":"https:\/\/www.ginza.jp\/en\/wp-json\/wp\/v2\/media?parent=2002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ginza.jp\/en\/wp-json\/wp\/v2\/categories?post=2002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ginza.jp\/en\/wp-json\/wp\/v2\/tags?post=2002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}