Creating opportunities for developing social-mindedness.<\/h4>\n\n- \u2500 What type of event is the Ginza Social Film Festival?<\/li>\n
- Hiromasa Kataoka of Chuetsu Pulp & Paper Co. (below, Kataoka):<\/span>
\nSince 2013, we have been showing documentaries in Ginza like Mottainai! (English title: \u201cTaste the Waste\u201d) dealing with the food waste problem, Kazu-chan to Ore (= \u201cKazu and I\u201d) that focuses on the issue of nursing care, Happy \u2013 Shiawase wo Sagasu Anata e (English title: \u201cHappy\u201d) that considers the concept of true happiness and others that have a social message. After the film, we have a talk session with an invited guest speaker and a social with food and drinks.
\nWe started the project as a way to spread knowledge about CSR among employees at our company, but now we have extremely talented partners working with us from outside the company.<\/p>\nYukari Watanabe of Cetus & General Press, Inc. (below, Watanabe):<\/span>
\nI work for a corporate consulting firm that focuses on CSR, and I always sensed the need for consumer education to teach many people, not just companies, about social issues. I also joined this project thinking that I could utilize my expertise in recruiting participants and running events that I developed in our company\u2019s business seminars.<\/p>\nChiho Funami:<\/span>
\nI work in film-making as part of my job, so I started volunteering thinking my knowledge on independent films might come in handy. That, and it is very exciting to see the audience enjoying themselves.<\/li>\n<\/ul>\n<\/div>\n\n\n![](\"\/wp-content\/uploads\/Csr_16_01.jpg\")
<\/p>\n\u00a9Wadi Rum Films<\/p>\n<\/div>\n<\/div>\n<\/div>\n
\n\n![](\"\/wp-content\/uploads\/Csr_16_02.jpg\")
<\/p>\nHiromasa Kataoka of Chuetsu Pulp & Paper Co.<\/p>\n<\/div>\n
\n![](\"\/wp-content\/uploads\/Csr_16_03.jpg\")
<\/p>\nYukari Watanabe of Cetus & General Press, Inc.<\/p>\n<\/div>\n<\/div>\n
\n\n![](\"\/wp-content\/uploads\/Csr_16_04.jpg\")
<\/p>\nChiho Funami<\/p>\n<\/div>\n<\/div>\n
\n\n- \u2500 Movies are perfect for eliciting realizations on social issues.<\/li>\n
- Keiko Akaguma:<\/span>
\nThe films are 90 minutes in length, so it is easy for anyone to join. The video, music and script are richly expressive and have a passive lightheartedness to them. There are no correct answers, so they are good for having each viewer think more deeply about the topics.<\/p>\nYoshiko Takahashi of Chuetsu Pulp & Paper Co.:<\/span>
\nBooks can only be read alone, but films can be shared by many people at the same time. At movie theaters, when a movie finishes, you only talk about it with the person you came with, and if you come alone, you can\u2019t talk about it at all, so you cannot digest it. At the Ginza Social Film Festival, you can exchange opinions or discover different ideas from your own through the film with many people you have just met.<\/p>\nOsamu Nishimura of Chuetsu Pulp & Paper Co. (below, Nishimura):<\/span>
\nI think the real value of this film festival is not in simply showing the film, but in creating an opportunity for the viewers to talk with one another and develop their social mindedness.<\/li>\n<\/ul>\n<\/div>\n\n\n![](\"\/wp-content\/uploads\/Csr_16_05.jpg\")
<\/p>\nKeiko Akaguma<\/p>\n<\/div>\n
\n![](\"\/wp-content\/uploads\/Csr_16_06.jpg\")
<\/p>\nYoshiko Takahashi of Chuetsu Pulp & Paper Co.<\/p>\n<\/div>\n<\/div>\n
\n\n![](\"\/wp-content\/uploads\/Csr_16_07.jpg\")
<\/p>\nOsamu Nishimura of Chuetsu Pulp & Paper Co.<\/p>\n<\/div>\n<\/div>\n
\nFor Ginza branding as well<\/h4>\n\n- \u2500 You are also developing collaborations with Ginza companies.<\/li>\n
- Kataoka:<\/span>
\nWe have used Hotel Monterey Ginza, the Coworking Space beez power provider caf\u00e9 and other places to show our films.
\nFor the next time in August that will be the 9th time, we are borrowing Bunshodo for the festival. For the 10th time that is scheduled for October and is deserving of special recognition, we are being allowed to hold it in Ginza Mitsukoshi.
\nI am hoping that companies in Ginza will consider the Ginza Social Film Festival a platform for improving society from Ginza and will incorporate it as part of their CSR activities. Having employees participate may help proliferate ideas about CSR through the company.
\nOther Chuetsu branches are all active in local contribution activities while the Ginza branch has been behind in such activities. I hope that the film festival will lead to local contribution efforts in Ginza.<\/p>\nMayumi Fujii of Kunitachi Chiiki Colabo:<\/span>
\nIn addition to volunteering at the film festival, I also run events for students in the Tama area. To Tama area students, Ginza is an unfamiliar place.
\nBut when I told them we hold these kinds of film festivals, they got the impression that Ginza is a neighborhood full of wonderful adults.
\nThrough one project, people develop an interest in visiting the place they were previously uninterested in. The festival helps brand Ginza to increase the number of future visitors.<\/li>\n<\/ul>\n<\/div>\n\n\n![](\"\/wp-content\/uploads\/Csr_16_08.jpg\")
<\/p>\nMayumi Fujii of Kunitachi Chiiki Colabo<\/p>\n<\/div>\n
\n![](\"\/wp-content\/uploads\/Csr_16_09.jpg\")
\n<\/div>\n<\/div>\n\n\n![](\"\/wp-content\/uploads\/Csr_16_10.jpg\")
\n<\/div>\n<\/div>\n\nI want it to spread to other places as a model case<\/h4>\n\n- \u2500 How are you hoping to develop the film festival in the future?<\/li>\n
- Watanabe:<\/span>
\nWe have a dilemma in that it is difficult to get information about the film festivals to people other than highly socially conscious individuals. But the film festival is not rigid or formal at all, and has a very at home atmosphere. We would love for people to leisurely come out just as one way to enjoy a night in Ginza.<\/p>\nKataoka:<\/span>
\nAt the moment, we only show films singly, but we hope to eventually have film showings simultaneously at various locations in Ginza over a week in a full-scale film festival. Even pull out the red carpet (laughs)<\/p>\nYuriho Nakano of Ohkawa Printing Co.:<\/span>
\nIt would also be great if the Ginza Social Film Festival gave rise to an Aoyama Social Film Festival, Daikanyama Social Film Festival and so on, with each neighborhood having their own film festival.<\/p>\nNishimura:<\/span>
\nThis could eventually develop into a Japan Social Film Festival with all the regions around the country collaborating (laughs)<\/p>\nWatanabe:<\/span>
\nWe\u2019ve recently been getting requests to tell people how we work the film showings.<\/p>\nNishimura:<\/span>
\nWhat we are doing will become a model case for combining showing of social films with dialogue among viewers as a set. If we can transmit that expertise, knowledge of social issues will spread throughout each region and the project will have major significance.
\nFor that aim, the important thing is, first of all, to just keep on going. Even if only about 40 people come out for each showing, at 10 times a year, the message will reach as many as 400 people. If those people then tell it to their friends, the social impact will spread even further.
\nThen some people will change their consumption actions or consciousness in daily living and some may start taking steps towards resolving social issues. I think that is where the value in our film festival lies.<\/li>\n<\/ul>\n<\/div>\n\n\n![](\"\/wp-content\/uploads\/Csr_16_11.jpg\")
<\/p>\nYuriho Nakano of Ohkawa Printing Co.<\/p>\n<\/div>\n
\n![](\"\/wp-content\/uploads\/Csr_16_12.jpg\")
\n<\/div>\n<\/div>\n\n\n- \n\u25a0 Schedule for next film festival (as of August 19, 2014)<\/span>
\nDate & Time: Friday, August 29, 2014
\n\u3000\u3000\u3000\u3000Doors open 6:30 PM\u3000Starts 7 PM\u3000Ends around 9 PM
\nLocation: 6F Bunshodo
\n\u3000\u3000\u3000\u3000http:\/\/www.bunshodo.co.jp\/company\/map.html<\/a>
\nParticipation fee: 1000 yen (film and dialogue)
\nSocial: 1500 yen (including alcoholic and non-alcoholic beverages and snacks) Starts around 9 PM
\nCapacity: 40 people
\nOrganizers: Chuetsu Pulp & Paper Co.
\nAuspices: Cetus & General Press Inc., Alterna, Bunshodo
\nFilm: LIGHT UP NIPPON \u2013 Nihon wo Terashita Kiseki no Hanabi (= \u201cThe Miracle Fireworks that Lit up Japan\u201d)
\n\u3000\u3000\u3000\u3000\u3000http:\/\/www.lightupnippon.net\/about<\/a>\n<\/li>\n<\/ul>\n<\/div>\n\n\n- See here for details.<\/li>\n
- Ginza Social Film Festival<\/a><\/li>\n<\/ul>\n\n
![](\"\/wp-content\/uploads\/Csr_16_13.jpg\")
<\/p>\n\nGinza Social Film Festival<\/p>\n
Meeting for showing highly socially relevant documentaries that has been held since 2013. Chuetsu Pulp & Paper Co. is the organizer and cosponsors are Cetus & General Press Inc. and Alterna. The film festival began with an idea from Nishimura of Chuetsu Pulp & Paper Co., and was achieved with cooperation from Rie Kuroi, then working at Cetus & General Press Inc. (currently a representative of DKdo). Emi Ninagawa of Fancl Corporation, Hiroko Shigematsu of Maruhan Corporation and others soon joined as volunteers. Although Rie Kuroi is no longer involved, many volunteers are cooperating on the highly socially relevant project that gives rise to collaborations between companies in Ginza and is very important as a platform for speaking about social issues.<\/p>\n<\/div>\n<\/div>\n
\n![](\"\/wp-content\/uploads\/csr_sugiyama.jpg\")
<\/p>\n\nInterviewer:<\/p>\n
Karin Sugiyama<\/p>\n
Alterna consultant<\/a>
\nOffered services in marketing, communication, business strategy and new business development activities for foreign-affiliated IT companies, advertising agencies, and public relations firms. After going independent in 2008, Sugiyama now participates in educational projects for solving social challenges, assists cooperative alliances between companies and NPOs, and offers consulting for CSR activities and practical assistance.<\/p>\n<\/div>\n<\/div>\n
Writer: Karin Sugiyama\u3000\u3000Planning\/editing: Alterna <\/p>\n<\/div>\n
<\/p>","protected":false},"excerpt":{"rendered":"
Creating opportunities for developing social-mindedness. \u2500 What type of event is the Ginza Social Film Festiva … Continue reading
\nSince 2013, we have been showing documentaries in Ginza like Mottainai! (English title: \u201cTaste the Waste\u201d) dealing with the food waste problem, Kazu-chan to Ore (= \u201cKazu and I\u201d) that focuses on the issue of nursing care, Happy \u2013 Shiawase wo Sagasu Anata e (English title: \u201cHappy\u201d) that considers the concept of true happiness and others that have a social message. After the film, we have a talk session with an invited guest speaker and a social with food and drinks.
\nWe started the project as a way to spread knowledge about CSR among employees at our company, but now we have extremely talented partners working with us from outside the company.<\/p>\n
Yukari Watanabe of Cetus & General Press, Inc. (below, Watanabe):<\/span> Chiho Funami:<\/span> \u00a9Wadi Rum Films<\/p>\n<\/div>\n<\/div>\n<\/div>\n Hiromasa Kataoka of Chuetsu Pulp & Paper Co.<\/p>\n<\/div>\n Yukari Watanabe of Cetus & General Press, Inc.<\/p>\n<\/div>\n<\/div>\n Chiho Funami<\/p>\n<\/div>\n<\/div>\n Yoshiko Takahashi of Chuetsu Pulp & Paper Co.:<\/span> Osamu Nishimura of Chuetsu Pulp & Paper Co. (below, Nishimura):<\/span> Keiko Akaguma<\/p>\n<\/div>\n Yoshiko Takahashi of Chuetsu Pulp & Paper Co.<\/p>\n<\/div>\n<\/div>\n Osamu Nishimura of Chuetsu Pulp & Paper Co.<\/p>\n<\/div>\n<\/div>\n Mayumi Fujii of Kunitachi Chiiki Colabo:<\/span> Mayumi Fujii of Kunitachi Chiiki Colabo<\/p>\n<\/div>\n Kataoka:<\/span> Yuriho Nakano of Ohkawa Printing Co.:<\/span> Nishimura:<\/span> Watanabe:<\/span> Nishimura:<\/span> Yuriho Nakano of Ohkawa Printing Co.<\/p>\n<\/div>\n Ginza Social Film Festival<\/p>\n Meeting for showing highly socially relevant documentaries that has been held since 2013. Chuetsu Pulp & Paper Co. is the organizer and cosponsors are Cetus & General Press Inc. and Alterna. The film festival began with an idea from Nishimura of Chuetsu Pulp & Paper Co., and was achieved with cooperation from Rie Kuroi, then working at Cetus & General Press Inc. (currently a representative of DKdo). Emi Ninagawa of Fancl Corporation, Hiroko Shigematsu of Maruhan Corporation and others soon joined as volunteers. Although Rie Kuroi is no longer involved, many volunteers are cooperating on the highly socially relevant project that gives rise to collaborations between companies in Ginza and is very important as a platform for speaking about social issues.<\/p>\n<\/div>\n<\/div>\n Interviewer:<\/p>\n Karin Sugiyama<\/p>\n Alterna consultant<\/a> Writer: Karin Sugiyama\u3000\u3000Planning\/editing: Alterna <\/p>\n<\/div>\n <\/p>","protected":false},"excerpt":{"rendered":" Creating opportunities for developing social-mindedness. \u2500 What type of event is the Ginza Social Film Festiva … Continue reading
\nI work for a corporate consulting firm that focuses on CSR, and I always sensed the need for consumer education to teach many people, not just companies, about social issues. I also joined this project thinking that I could utilize my expertise in recruiting participants and running events that I developed in our company\u2019s business seminars.<\/p>\n
\nI work in film-making as part of my job, so I started volunteering thinking my knowledge on independent films might come in handy. That, and it is very exciting to see the audience enjoying themselves.<\/li>\n<\/ul>\n<\/div>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n\n
\nThe films are 90 minutes in length, so it is easy for anyone to join. The video, music and script are richly expressive and have a passive lightheartedness to them. There are no correct answers, so they are good for having each viewer think more deeply about the topics.<\/p>\n
\nBooks can only be read alone, but films can be shared by many people at the same time. At movie theaters, when a movie finishes, you only talk about it with the person you came with, and if you come alone, you can\u2019t talk about it at all, so you cannot digest it. At the Ginza Social Film Festival, you can exchange opinions or discover different ideas from your own through the film with many people you have just met.<\/p>\n
\nI think the real value of this film festival is not in simply showing the film, but in creating an opportunity for the viewers to talk with one another and develop their social mindedness.<\/li>\n<\/ul>\n<\/div>\n<\/p>\n<\/p>\n<\/p>\nFor Ginza branding as well<\/h4>\n
\n
\nWe have used Hotel Monterey Ginza, the Coworking Space beez power provider caf\u00e9 and other places to show our films.
\nFor the next time in August that will be the 9th time, we are borrowing Bunshodo for the festival. For the 10th time that is scheduled for October and is deserving of special recognition, we are being allowed to hold it in Ginza Mitsukoshi.
\nI am hoping that companies in Ginza will consider the Ginza Social Film Festival a platform for improving society from Ginza and will incorporate it as part of their CSR activities. Having employees participate may help proliferate ideas about CSR through the company.
\nOther Chuetsu branches are all active in local contribution activities while the Ginza branch has been behind in such activities. I hope that the film festival will lead to local contribution efforts in Ginza.<\/p>\n
\nIn addition to volunteering at the film festival, I also run events for students in the Tama area. To Tama area students, Ginza is an unfamiliar place.
\nBut when I told them we hold these kinds of film festivals, they got the impression that Ginza is a neighborhood full of wonderful adults.
\nThrough one project, people develop an interest in visiting the place they were previously uninterested in. The festival helps brand Ginza to increase the number of future visitors.<\/li>\n<\/ul>\n<\/div>\n<\/p>\n\n<\/div>\n<\/div>\n\n<\/div>\n<\/div>\nI want it to spread to other places as a model case<\/h4>\n
\n
\nWe have a dilemma in that it is difficult to get information about the film festivals to people other than highly socially conscious individuals. But the film festival is not rigid or formal at all, and has a very at home atmosphere. We would love for people to leisurely come out just as one way to enjoy a night in Ginza.<\/p>\n
\nAt the moment, we only show films singly, but we hope to eventually have film showings simultaneously at various locations in Ginza over a week in a full-scale film festival. Even pull out the red carpet (laughs)<\/p>\n
\nIt would also be great if the Ginza Social Film Festival gave rise to an Aoyama Social Film Festival, Daikanyama Social Film Festival and so on, with each neighborhood having their own film festival.<\/p>\n
\nThis could eventually develop into a Japan Social Film Festival with all the regions around the country collaborating (laughs)<\/p>\n
\nWe\u2019ve recently been getting requests to tell people how we work the film showings.<\/p>\n
\nWhat we are doing will become a model case for combining showing of social films with dialogue among viewers as a set. If we can transmit that expertise, knowledge of social issues will spread throughout each region and the project will have major significance.
\nFor that aim, the important thing is, first of all, to just keep on going. Even if only about 40 people come out for each showing, at 10 times a year, the message will reach as many as 400 people. If those people then tell it to their friends, the social impact will spread even further.
\nThen some people will change their consumption actions or consciousness in daily living and some may start taking steps towards resolving social issues. I think that is where the value in our film festival lies.<\/li>\n<\/ul>\n<\/div>\n<\/p>\n\n<\/div>\n<\/div>\n\n
\nDate & Time: Friday, August 29, 2014
\n\u3000\u3000\u3000\u3000Doors open 6:30 PM\u3000Starts 7 PM\u3000Ends around 9 PM
\nLocation: 6F Bunshodo
\n\u3000\u3000\u3000\u3000http:\/\/www.bunshodo.co.jp\/company\/map.html<\/a>
\nParticipation fee: 1000 yen (film and dialogue)
\nSocial: 1500 yen (including alcoholic and non-alcoholic beverages and snacks) Starts around 9 PM
\nCapacity: 40 people
\nOrganizers: Chuetsu Pulp & Paper Co.
\nAuspices: Cetus & General Press Inc., Alterna, Bunshodo
\nFilm: LIGHT UP NIPPON \u2013 Nihon wo Terashita Kiseki no Hanabi (= \u201cThe Miracle Fireworks that Lit up Japan\u201d)
\n\u3000\u3000\u3000\u3000\u3000http:\/\/www.lightupnippon.net\/about<\/a>\n<\/li>\n<\/ul>\n<\/div>\n\n
<\/p>\n<\/p>\n
\nOffered services in marketing, communication, business strategy and new business development activities for foreign-affiliated IT companies, advertising agencies, and public relations firms. After going independent in 2008, Sugiyama now participates in educational projects for solving social challenges, assists cooperative alliances between companies and NPOs, and offers consulting for CSR activities and practical assistance.<\/p>\n<\/div>\n<\/div>\n