{"id":8216,"date":"2017-07-03T10:00:08","date_gmt":"2017-07-03T01:00:08","guid":{"rendered":"https:\/\/www.ginza.jp\/?p=8216"},"modified":"2017-07-06T17:49:56","modified_gmt":"2017-07-06T08:49:56","slug":"%e6%9c%ac%e6%a9%8b-%e4%bf%ae%e4%b8%80x%e9%ab%98%e5%b6%8b-%e3%81%a1%e3%81%95%e5%ad%90","status":"publish","type":"post","link":"https:\/\/www.ginza.jp\/en\/connective\/8216","title":{"rendered":"Shuichi Motohashi\u00d7 Chisako Takashima"},"content":{"rendered":"<p><\/p>\n<div class=\"columnbox clearFix\">\n<h4>Debuting with The Dog of Flanders<\/h4>\n<div class=\"columnboxleft\">\n<dl>\n<dt>Takashima<\/dt>\n<dd>Could you please describe your job? <\/dd>\n<dt>Motohashi<\/dt>\n<dd>My job mainly involves controlling the licensing rights of our animations for secondary exploitation, including merchandise exploitation. <\/dd>\n<dt>Takashima<\/dt>\n<dd>Thank you for explaining. To me, Nippon Animation stands for World Masterpiece Theater. It was one of my favorite TV programs when I was in elementary school. <\/dd>\n<dt>Motohashi<\/dt>\n<dd>Thank you. The first anime works that we produced is The Dog of Flanders.<\/dd>\n<dt>Takashima<\/dt>\n<dd>(Looking at the list of works by Nippon Animation) The Dog of Flanders, I know of course, but I also know this\u2026 and this! I\u2019m not familiar with this one\u2026. I am sure that the majority of these works are too old for you to grown up watching on TV.<\/dd>\n<dt>Motohashi<\/dt>\n<dd>That is true. There are only a few works that I remember as a TV program (laughs reluctantly). However, having the founder of the company as a grandfather, I had a lot of videos of these works at home. <\/dd>\n<dt>Takashima <\/dt>\n<dd>So you were naturally exposed to the World Masterpiece Theater? <\/dd>\n<dt>Motohashi<\/dt>\n<dd>Yes.<\/dd>\n<dt>Takashima<\/dt>\n<dd>Is it true that Hayao Miyazaki also worked for Nippon Animation? <\/dd>\n<dt>Motohashi <\/dt>\n<dd>Yes. The predecessor of our current company employed famous animators including Hayao Miyazaki and Isao Takahata <\/dd>\n<dt>Takashima<\/dt>\n<dd>That is amazing! <\/dd>\n<dt>Motohashi <\/dt>\n<dd>Mr. Takahata and Mr. Miyazaki were both involved in producing Anne of Green Gables. <\/dd>\n<dt>Takashima<\/dt>\n<dd>That makes me want to see it all over again. Do you know Tico of the Seven Seas?<\/dd>\n<dt>Motohashi<\/dt>\n<dd>Yes, I used to watch it. <\/dd>\n<dt>Takashima<\/dt>\n<dd>My children love it! Do you have any character goods?<\/dd>\n<dt>Motohashi<\/dt>\n<dd> I\u2019m afraid not\u2026. (laughs bitterly). <\/dd>\n<dt>Takashima <\/dt>\n<dd>I\u2019m sorry to hear that. My children are obsessed with orca! <\/dd>\n<dt>Motohashi<\/dt>\n<dd>I know anime can be very influential. <\/dd>\n<\/dl>\n<\/div>\n<div class=\"columnboxright\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/Connect_68_01.jpg\" alt=\"\" \/>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"columnbox clearFix\">\n<div class=\"photoleft\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/Connect_68_02.jpg\" alt=\"\u300c\u30d5\u30e9\u30f3\u30c0\u30fc\u30b9\u306e\u72ac\u300d\u3000\u00a9 N.A.\" \/><\/p>\n<p class=\"note mab30\">The Dog of Flanders \u00a9 N.A.<\/p>\n<\/div>\n<div class=\"photoright\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/Connect_68_03.jpg\" alt=\"\u5bae\u5d0e\u99ff\u3055\u3093\u304c\u63cf\u3044\u305f\u300c\u8d64\u6bdb\u306e\u30a2\u30f3\u300d\u3000\u00a9 N.A.\u3000\u2122AGGLA\" \/><\/p>\n<p class=\"note mab30\">Anne of Green Gables, drawn by Hayao Miyazaki\u3000\u00a9 N.A.\u3000\u2122AGGLA<\/p>\n<\/div>\n<\/div>\n<div class=\"columnbox\">\n<h4>Making it a rule to \u201ccreate high-quality works that can be enjoyed by the family\u201d <\/h4>\n<dl>\n<dt>Takashima <\/dt>\n<dd>Is there anything specific that you lay importance on when you are working on a production? <\/dd>\n<dt>Motohashi<\/dt>\n<dd>Yes. For example, The Dog of Flanders was a challenge in times when anime works with sports or robot themes were most popular. We sought to \u201cshow everyday life over a one-year period.\u201d That concept has been adopted in later works as well. <\/dd>\n<dt>Takashima <\/dt>\n<dd>I see your point. <\/dd>\n<dt>Motohashi <\/dt>\n<dd>Also, we go location scouting for every anime we produce. <\/dd>\n<dt>Takashima<\/dt>\n<dd>Location scouting? <\/dd>\n<dt>Motohashi <\/dt>\n<dd>For example, for the production of 3000 Leagues in Search of Mother, many pictures were taken of the settings for reproduction in the animation. <\/dd>\n<dt>Takashima<\/dt>\n<dd>I didn\u2019t know that. <\/dd>\n<dt>Motohashi<\/dt>\n<dd>We make it a rule to \u201ccreate high-quality works that can be enjoyed by the family.\u201d This may be the reason why our productions are widely accepted not only in Japan but also overseas. <\/dd>\n<dt>Takashima <\/dt>\n<dd>Which works are popular overseas? <\/dd>\n<dt>Motohashi<\/dt>\n<dd>A recent best-seller would be Chibi Maruko Chan. It is very popular all over Asia. <\/dd>\n<dt>Takashima <\/dt>\n<dd>Really! I wonder if that is because families can feel comfortable watching it together. I used to watch The Dog of Flanders with my family. I remember my grandmother crying aloud!<\/dd>\n<dt>Motohashi <\/dt>\n<dd>Thank you for mentioning that. That makes me very happy. <\/dd>\n<dt>Takashima <\/dt>\n<dd>The Dog of Flanders is a timeless masterpiece. <\/dd>\n<dt>Motohashi<\/dt>\n<dd>Thank you. Every year, there is a TV program showing a relay of all the inspiring scenes from anime, and The Dog of Flanders always receives the most votes. Thanks to that even young people today know the final scene of The Dog of Flanders, forty years after its original release. That is very powerful. <\/dd>\n<dt>Takashima<\/dt>\n<dd>Yes, that is a famous ending that everyone has seen at some point of their life. <\/dd>\n<\/dl>\n<\/div>\n<div class=\"columnbox clearFix\">\n<div class=\"photoleft\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/Connect_68_04.jpg\" alt=\"\" \/>\n<\/div>\n<div class=\"photoright\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/Connect_68_05.jpg\" alt=\"\" \/>\n<\/div>\n<\/div>\n<p><!--nextpage--><\/p>\n<div class=\"columnbox\">\n<h4>Forty-year-old Rascal, a best-seller today <\/h4>\n<dl>\n<dt>Motohashi<\/dt>\n<dd>Another unchangingly popular works is Rascal. <\/dd>\n<dt>Takashima<\/dt>\n<dd>Today? I wonder why.<\/dd>\n<dt>Motohashi<\/dt>\n<dd>It has been forty years since Rascal was first aired on TV. When LINE came out, we decided to create an original series of stamps and Rascal was named among the candidate characters. <\/dd>\n<dt>Takashima<\/dt>\n<dd>I see.<\/dd>\n<dt>Motohashi<\/dt>\n<dd>The problem was that LINE stamps needed to represent emotions, but the original Rascal character did not express his emotions. <\/dd>\n<dt>Takashima<\/dt>\n<dd>That must have been challenging.<\/dd>\n<dt>Motohashi<\/dt>\n<dd>Yes. To give Rascal the functions of a LINE stamp, we decided to deform him. <\/dd>\n<dt>Takashima<\/dt>\n<dd>That must have been one great decision to make! <\/dd>\n<dt>Motohashi<\/dt>\n<dd>We came up with a very expressive two-head Rascal. <\/dd>\n<dt>Takashima<\/dt>\n<dd>I see.<\/dd>\n<dt>Motohashi<\/dt>\n<dd>We have so far released our thirteenth Rascal series and every new series has ranked first. <\/dd>\n<dt>Takashima<\/dt>\n<dd>I purchase Rascal stamps too! I am a great fan of Rascal! <\/dd>\n<dt>Motohashi<\/dt>\n<dd>Thank you. The stamps are not only popular among those in their 30s and 40s who are familiar with the anime, but are also purchased by teenagers and young people in their 20s. <\/dd>\n<dt>Takashima<\/dt>\n<dd>That is interesting. We can never tell what may occur out of the blue. <\/dd>\n<dt>Motohashi<\/dt>\n<dd>Yes, that was unexpected. <\/dd>\n<\/dl>\n<\/div>\n<div class=\"columnbox clearFix\">\n<div class=\"photoleft\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/Connect_68_06.jpg\" alt=\"\u300c\u3042\u3089\u3044\u3050\u307e\u30e9\u30b9\u30ab\u30eb\u300d\u3000\u00a9 N.A.\" \/><\/p>\n<p class=\"note mab30\">\u300c\u3042\u3089\u3044\u3050\u307e\u30e9\u30b9\u30ab\u30eb\u300d\u3000\u00a9 N.A.<\/p>\n<\/div>\n<div class=\"photoright\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/Connect_68_07.jpg\" alt=\"\" \/><\/p>\n<p class=\"note mab30\">\n<\/div>\n<\/div>\n<div class=\"columnbox\">\n<h4>The Ginza brand is supported by its attractive people <\/h4>\n<dl>\n<dt>Takashima<\/dt>\n<dd>Why is your office in Ginza? <\/dd>\n<dt>Motohashi <\/dt>\n<dd>Our headquarters are located in Tama, so we don\u2019t really need an office in Ginza. <\/dd>\n<dt>Takashima<\/dt>\n<dd>But you chose to have one.<\/dd>\n<dt>Motohashi<\/dt>\n<dd>Yes. When I asked my father why, I was told that my grandfather liked \u201cNo. 1\u201d in everything.<\/dd>\n<dt>Takashima<\/dt>\n<dd>Do you mean that you have an office in Ginza because Ginza is No.1? <\/dd>\n<dt>Motohashi<\/dt>\n<dd>So I have heard (laughs).<\/dd>\n<dt>Takashima<\/dt>\n<dd>He must have been a stylish thinker. <\/dd>\n<dt>Motohashi<\/dt>\n<dd>Yes. And as a result, we have been able to connect with people in Ginza and create new products. <\/dd>\n<dt>Takashima<\/dt>\n<dd>New products? <\/dd>\n<dt>Motohashi<\/dt>\n<dd>The Ginza guidebook is one of them. It was originally made for travelers from overseas. The characters from Chibi Maruko Chan teach the reader Japanese rules and manners. <\/dd>\n<dt>Takashima<\/dt>\n<dd>(Looking at the guidebook) This is adorable! Letting anime characters speak the works is an effective way of communicating messages. <\/dd>\n<dt>Motohashi<\/dt>\n<dd>Yes. The characters from Chibi Maruko Chan are all very outspoken, so in the guidebooks, we have them finding people doing the wrong thing and advising them how things are done in Japan. <\/dd>\n<dt>Takashima <\/dt>\n<dd>I see. <\/dd>\n<dt>Motohashi<\/dt>\n<dd>I should also mention\u2026<\/dd>\n<dt>Takashima<\/dt>\n<dd>Yes?<\/dd>\n<dt>Motohashi<\/dt>\n<dd>Maruko-chan and her family and friends are dressed more nicely than usual because they are visiting Ginza. <\/dd>\n<dt>Takashima<\/dt>\n<dd>You are right! (laughs) <\/dd>\n<dt>Motohashi<\/dt>\n<dd>They were drawn exclusively for the guidebooks. <\/dd>\n<dt>Takashima<\/dt>\n<dd>What a luxurious guidebook!<\/dd>\n<dt>Motohashi<\/dt>\n<dd>Other new engagements include our collaboration with Ginza Matsuzaki Senbei to make \u201cShamido\u201d crackers with pictures of Chibi Maruko Chan painted on them and joining hands with Ginza Natsuno, specializing in Japanese tableware, to make chopsticks featuring Rascal. <\/dd>\n<dt>Takashima<\/dt>\n<dd>This is cute too. <\/dd>\n<dt>Motohashi<\/dt>\n<dd>This could not have been accomplished were it not for our office in Ginza. <\/dd>\n<dt>Takshima<\/dt>\n<dd>I see. By the way, what do you think makes Ginza so attractive? <\/dd>\n<dt>Motohashi<\/dt>\n<dd>I would say \u201cthe people\u201d. This is something I strongly feel watching the young executives that I have become acquainted with through \u201cGinmikai,\u201d an association of young business owners in Ginza. Each member has his own charm. I believe Ginza\u2019s beauty comes from the glittering people who work here. <\/dd>\n<\/dl>\n<\/div>\n<div class=\"columnbox clearFix\">\n<div class=\"photoleft\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/Connect_68_08.jpg\" alt=\"\u300c\u9280\u5ea7\u30ac\u30a4\u30c9\u30d6\u30c3\u30af\u300d\u3000\u00a9S.P\uff0fN.A.\" \/><\/p>\n<p class=\"note mab30\">\u300c\u9280\u5ea7\u30ac\u30a4\u30c9\u30d6\u30c3\u30af\u300d\u3000\u00a9S.P\uff0fN.A.<\/p>\n<\/div>\n<div class=\"photoright\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/Connect_68_09.jpg\" alt=\"\" \/><\/p>\n<p class=\"note mab30\">\n<\/div>\n<\/div>\n<div class=\"columnprofile clearFix\">\n<img decoding=\"async\" class=\"profilephoto\" src=\"\/wp-content\/uploads\/Connect_68_10.jpg\" alt=\"\" \/><\/p>\n<div class=\"profiletext\">\n<h4>Chisako Takashima<\/h4>\n<p class=\"text\">Violinist. Takashima started taking violin lessons from the age of 6. After a successful career abroad, she moved her home base to Japan, where she currently performs in concerts across the country. Highly noted for her character in TV and radio appearances, she has currently opened up her career to more diverse fields with an unchanged focus on her profession <\/p>\n<p><a href=\"http:\/\/www.takashimachisako.jp\/\" target=\"_blank\">Chisako Takashima official website<\/a>\n<\/div>\n<div class=\"profiletext\">\n<h4>Shuichi Motohashi <\/h4>\n<p class=\"text\">Born in Tokyo in 1984. After being graduated from university, Motohashi joined Nippon Animation Co., Ltd. after working for a real estate company. He currently belongs to the Merchandising Department. He is the grandson of Koichi Motohashi, founder of the company. He has a passion for golf that has developed to a level exceeding that of a hobby. <\/p>\n<p><a href=\"http:\/\/www.nippon-animation.co.jp\" target=\"_blank\">Nippon Animation Co., Ltd.<\/a>\n<\/div>\n<p class=\"writer\">Written by Kyosuke Akasaka; Place of interview:  Nippon Animation Co., Ltd. <\/p>\n<\/div>\n<div class=\"columncd clearFix\"><img decoding=\"async\" class=\"cdphoto\" src=\"\/wp-content\/uploads\/Connect_cd_mezamashi.jpg\" alt=\"\u3081\u3056\u307e\u3057\u30af\u30e9\u30b7\u30c3\u30af\u30b9 with \u30d5\u30ec\u30f3\u30ba\uff5e\u30d9\u30b9\u30c8\u30fb\u30f4\u30a9\u30fc\u30ab\u30ea\u30b9\u30c8\uff5e\" \/><\/p>\n<h4>Mezamashi Classics with friends\uff5eBest vocalist\uff5e<\/h4>\n<p class=\"text\">Celebrating the 20th anniversary of Mezamashi Classics with new recordings by Mezamashi Classics ensemble and the best vocalists in Japan. <\/p>\n<p><a href=\"http:\/\/www.takashimachisako.jp\/news\/1359\/\" target=\"_blank\"> Click here for details, including information on individual numbers.<\/a>\n<\/div>\n<\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Sorry, this entry is only available in Japanese.<\/p>\n","protected":false},"author":1,"featured_media":8227,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"_links":{"self":[{"href":"https:\/\/www.ginza.jp\/en\/wp-json\/wp\/v2\/posts\/8216"}],"collection":[{"href":"https:\/\/www.ginza.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ginza.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ginza.jp\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ginza.jp\/en\/wp-json\/wp\/v2\/comments?post=8216"}],"version-history":[{"count":0,"href":"https:\/\/www.ginza.jp\/en\/wp-json\/wp\/v2\/posts\/8216\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ginza.jp\/en\/wp-json\/wp\/v2\/media\/8227"}],"wp:attachment":[{"href":"https:\/\/www.ginza.jp\/en\/wp-json\/wp\/v2\/media?parent=8216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ginza.jp\/en\/wp-json\/wp\/v2\/categories?post=8216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ginza.jp\/en\/wp-json\/wp\/v2\/tags?post=8216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}