SNOOPY THINKS AGAIN TODAY. – PEANUTS 75th Anniv. –

Program

1. Ten guest creators share quotes they treasure
During the event, ten guest curators will display works inspired by quotes that appeared in the PEANUTS comic. Essayist Matsuura Yataro notes down his thoughts about PEANUTS in an essay, while novelist and entertainer Nishida (Lalande) captures Snoopy’s struggles to write a novel from his unique perspective. Aoba Ichiko, a musician, prepared an exhibition where visitors can enjoy works selected by her together with their audio readings. The works created from quotes that the ten curators were moved by and wish to treasure will be available to enjoy in the exhibition space from PARK B2/Basement 2 to 4F.

２. Original items that bring quotes to life
In addition to Ginza Sony Park original merch, the limited-edition shop set up next to the exhibition space in PARK B2/Basement 2 will also offer fashion items such as T-shirts and caps curated by fashion director/stylist Akio Hasegawa—who participated in the exhibition as a guest curator—featuring select words that stood out to him from the works, as well as plates designed by Sakiko Hirano, with quotes she chose from the works. Be sure to check out the special items that can be found here and nowhere else.
(Details about the original goods will be released on Ginza Sony Park’s official Instagram once available)

３. Casual dining for savoring both food and words
A limited-time PEANUTS-themed collab menu specially crafted to match this event will be available at 1/2 (Nibun no Ichi), the casual dining Japanese-style Western cuisine restaurant at PARK B3/Basement 3. The collab menu is comprised of six different dishes inspired by the characters and memorable quotes of Charlie Brown, Snoopy, and the rest of the PEANUTS gang.
The menu stays true to the concept of 1/2 (Nibun no Ichi)—”A Little Less, So Much More”— and reimagines classic yoshoku (Japanese-style Western cuisine) dishes like omurice, hamburger steaks and hayashi rice through the world of PEANUTS, with American-inspired twists. In addition to the food itself, the original placemats set on the table at serving time, and quotes printed in the original menu book are also worth looking out for.
You can visit 1/2 (Nibun no Ichi) without an admission ticket. Enjoy a unique food experience different from the regular menu, only available while the event lasts.

Overview

Date:
July 16 (Wed.) – August 11, 2025 (Mon.,/Holiday)
Opening Hours:
– July 16 (Wed.) – July 28 (Mon.): 10:00 A.M. – 8:00 P.M.
– July 29 (Tues.) – August 11 (Mon./Holiday): 11:00 A.M. – 7:00 P.M.
*1/2 (Nibun no Ichi) is open from 11:00 A.M. – 9:00 P.M. (LO 8:00 P.M.)
Venue:
Ginza Sony Park B3/B2/3F/4F
Admission:
– Advance tickets (Designated date/time): Adults: 1,300 yen / Junior high school/High school students: 800 yen / Elementary school students and under: Free
– Same-day tickets: Adults: 1,500 yen / Junior high school/High school students: 1,000 yen / Elementary school students and under: Free
Advance tickets for specific dates and times can be bought here (external site)
”SNOOPY THINKS AGAIN TODAY. – PEANUTS 75th Anniv. – ” official web site

Collaborator

PEANUTS

■75 Years of Peanuts
Happiness is…75 Years. In 1950, Charlie Brown, Snoopy, and the rest of the Peanuts gang were first introduced to the world. In the 75 years since, Peanuts has become a global phenomenon, encompassing award-winning animated content, stage shows and live experiences, high profile collaborations, and retail programs around the world. Artists, musicians, philosophers, and fans have been inspired by Charles Schulz’ creation for over seven decades and there is no end in sight for this beloved cast of characters who speak so beautifully and simply to the human experience.

■ About Peanuts
The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 41% owned by WildBrain Ltd., 39% owned by Sony Music Entertainment (Japan) Inc., and 20% owned by the family of Charles M. Schulz, who first introduced the world to Peanuts in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV+, fans of all ages celebrate the Peanuts brand worldwide through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and STEM among the next generation of students.

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Guest Curator

Ichiko Aoba (Musician)
Tahi Saihate (Poet)
Lalande Nishida (Comedian/Novelist)
Sakiko Hirano (Essayist / Food director)
TaiTan (Rapper / Creative director)
haru. (Creative director)
Akio Hasegawa (Fashion director / Stylist)
Hiccorohee (Comedienne)
Shinichiro Nakahara (The Conran Shop Japan CDO)
Yataro Matsuura (Essayist / Creative director)