The winners of this year’s Ginza Display Contest have been announced.
The Ginza Display Contest is an annual event with a history of some 30 years. Each year all the shop displays in Ginza are evaluated during the Christmas season when the shop displays are the most spectacular.
The winning shops will be presented with an award, and we will also be holding an exhibit featuring photographs of their displays.
Awarded to shops recognized for superior design and for outstanding environmental consideration through enlivening space
Cartier Ginza Boutique
Mikimoto Main Store (Ginza 2-chome)
Mitsukoshi Ginza Store
Shiseido Ginza Building
GINZA ILLUMINATION Hikarimichi2016～Garden of Light～
Awarded to Ginza Street Association shops for outstanding environmental consideration and contribution to the street atmosphere through their displays (spatial designs)
Itoya Ginza Store
Tiffany Ginza Main Store
Mitsukoshi Ginza Store
Ginza Street Association Special Mention
Tokyu Plaza Ginza
Awarded to shops demonstrating outstanding environmental consideration and contribution to the street atmosphere through their displays (spatial designs) within the entire Ginza area
The following three awards were presented to a total of eleven shops, with additional consideration given to sustained effort and results
◆Gold: Awarded to the most outstanding shops
◆Silver: Awarded to outstanding shops
◆Honorable mention: Awarded to shops with significant future potential
Montblanc Ginza Main Store
Ginza Cozy Corner
Pola the Beauty Ginza
Anteprima Ginza Store
Hublot Boutique Ginza
Jimmy Choo Ginza
Familiar Ginza Main Store
|Dates:||January 17 (Tue) through February 10 (Fri), 2017|
|When:||9 a.m. – 9:00 p.m.|
|Where:||Chuo-ku Tourist Information Center (rest area and public relations space)
Kyobashi Edogrand 1F 2-2-1 Kyobashi, Chuo-ku
|Evaluation period:||December 5 (Mon) through December 16 (Fri), 2016|
|Eligible shops:||All shops in the Ginza district
(Note: Only the Ginza Street Association members are eligible for the Ginza Street Association Award of Excellence)
|Evaluation factors:||Front display windows, facade, and exterior displays (spatial designs)|
|Evaluation method:||Evaluated by Japan Design Space Association members and the Ginza Street Association Sales Promotion Committee.
Around 70 shops are nominated for the preliminary screening. Winners are determined in the final evaluation round.
|Schedule:||Preliminary screening: December 6 (Tue), 2016
Curbside evaluation: December 10 (Sat) through December 16 (Fri), 2016
Final evaluation: December 20 (Tue), 2016
|Judging panel:||Japan Design Space Association
Ginza Street Association Sales Promotion Committee
|Awards ceremony:||January 12 (Thu), 2017 at the New Year’s reception for the Ginza Street Association|
Head of the Ginza Display Contest Judging Committee
Masayuki Yamada (Japan Design Space Association)
In an effort to offer awards that were more true to the Ginza area this year, we selected outstanding displays of spatial design from 89 nominees across the entire Ginza area.
Ginza is currently in a transitional period in terms of the look of its streets and its visitors. The area maintained a peaceful feel overall this year, with many designs featuring ecological motifs treasuring animals or the natural environment. The various displays were an effective communication tool that allows Ginza visitors to enjoy the atmosphere, and seemed to brighten up the look of the streets.
The Hikarimichi display grows more impressive every year, creating an illuminated environment through high-quality design features. It is as if the event brings blooming flowers to the streets of Ginza.
There were also numerous shops that had undergone renovations or were newly opened.
Each shop showcased its individual brand identity through construction and lighting design befitting the character of the Ginza area, and the competition among them seems to add more substance to its streets.
Recent years have seen advances in lighting technologies, and the shops of the Ginza were no exception in incorporating lights into their displays. Each street also featured illumination displays that bathed the town in light.
Though the overall look of the town was in some ways prone to excessive lighting and a tendency towards overwrought colors and designs, the winning shops took a variety of creative measures to express themselves while remaining in harmony with the overall tenor of the Ginza streets.
Ginza is a place where diverse crowds can enjoy the thrill and excitement of extraordinary offerings that take them out of their everyday lives.
Despite constant updating, the Ginza retains a special design that is both sophisticated and refined. There is a perfection about the classic windows of its longstanding shops that seems to give an added dimension of enjoyment to each visit.
Ginza is a town that promises to remain constantly changing, yet all the while enduring in its core beauty and value.