Event Info

Yukata de Gin-bura

Yukata de Gin-bura Festival 2015 is a project that turns Ginza-dori from 1-Chome to 8-Chome into a vehicle-free promenade on Sunday, August 2.
In August 1970, Ginza-dori was the first street in Japan to be turned into a vehicle-free promenade. To commemorate that vehicle-free promenade and let visitors to Ginza enjoy a day of summer fun, the Yukata de Gin-bura (“Gin-bura” means strolling through Ginza) Festival began 9 years ago as part of “Holiday Promenade” project held every August. Once again this year various events and attractions evocative of “wa” and “summer in Japan” will be held to help visitors dressed in yukata further enjoy the streets of Ginza decorated in traditional Japanese style, so be sure not to miss Ginza’s summer festival.

Event Information

Yukata de Gin-bura Festival 2015
Time & Date: 1-4 p.m., Sunday, August 2, 2015
Location: Ginza-dori
Organizers: Ginza Association, Ginza Street Association

Events and Attractions List Fun
Ginza’s Summer
Japanese Sweets

1000 Person Cool Breeze Project in
Ginza (uchimizu (water splashing)
[3:00-3:45 p.m.]

At two locations on Ginza-dori, water will be splashed on the street in unison to the spirited beat of the drum. Let the cooling effect of the water lower the temperature of Ginza and create a cool breeze along the vehicle-free promenade. Everyone taking part in “Mission Uchimizu” will receive a plastic bottle of drink.

Co-host: Tokyo National Highway Office of Ministry of Land  
Partners: Mission Uchimizu Headquarters, Tokyo Bureau of Sewerage
Sponsors of drinks: Asahi Calpis Beverage Co., Ikutatsu Inc., Ito En Ltd.,
      Sapporo Breweries Ltd., Suntory Liquors Ltd.

Jumbo Ginza Raffle
[1:00-3:45 p.m. (First 1,000 visitors)]

Visitors can try a quiz on Ginza, and those that answer all the questions correctly will be entered in a draw to win luxury prizes. Prizes will include yukatas, bags, meal coupons, and more. (Limited to the first 1,000 visitors in yukata or other traditional Japanese dress; entry limited to once at either one of the two stages.)

Sponsors: Companies providing prizes for the Jumbo Ginza Raffle

Ginza Teahouse
[1:00-3:45 p.m. (while supplies last)]

The Teahouse will offer iced coffee, green tea, and other drinks. It also offers a place for relaxation with benches and foliage plants for visitors strolling through Ginza to take a break. Drinks are free for anyone who gives a donation for areas affected by the Tohoku Earthquake.

Partner: Chuo City Social Welfare Council
Sponsors: Ito En, Ltd., Starbucks Coffee Japan, Ltd.,
Nishio Tea Cooperative Association

“Yappa Ginza da Beh”
East Japan Reconstruction Support Project
from Ginza 2015

[1:00-3:45 p.m. (while supplies last)]

Four years have passed since the Tohoku Earthquake. To prevent consciousness towards the areas affected by the disaster from fading, the people of Ginza will hold a project to aid in the economic recovery of those areas. Visitors will be given mizudashi sencha (green tea prepared in cold water) from Yabe-En-Chaho, a tea shop in Shiogama.

Ice Festival
[1:00-3:45 p.m.]

In addition to numerous ice pillars and sculptures along Ginza-dori, pure white snow will fall in midsummer Ginza around the snow machine area.
See, feel and enjoy the coolness as you stroll through Ginza.

Streetside Wadaiko
(Japanese drum) Performance
[From 1:00, 1:30 and 2:00 p.m.]

Enjoy a powerful wadaiko (Japanese drum) performance by Tsukishima Gojin Daiko that will liven up the festival.

Partner: Tsukishima Gojin Daiko (Chuo-ku organization)

Traveling Edo Aquarium
[1:00-3:45 p.m.]

A traveling aquarium exhibit created by the Sumida Aquarium located at the base of Tokyo Skytree® and modeled after the traditional goldfish peddlers of the Edo through Taisho periods.
Experience a little summer coolness with goldfish-filled aquariums.

Goldfish not available for sale.
Partners: Sumida Aquarium, Japan Ornamental Fish Association

Those who visit the Sumida Aquarium in yukata on the day of the festival will receive one free drink.
Sumida Aquarium: 5F Tokyo Solamachi, Tokyo Sky Tree Town, 1-1-2
9 a.m. to 9 p.m. (final entry 8 p.m.)

Wind Chime Painting
[1:00-3:30 p.m.]

Draw pictures on an Edo-style wind chime that rings out a cool-sounding tune to create a one-of-a-kind wind chime. Children and adults alike are encouraged to participate and create their own special summer vacation memories.
(Numbered tickets will be distributed to the first 240 visitors in yukata or other traditional Japanese dress.)

Yukata Photo Studio
[1:00-3:00 p.m.]

A professional photographer will be available at Ginza-dori 5-Chome to take a portrait of you in your yukata with the clock tower in the background. Create a wonderful memory of wearing your yukata together with family, your special someone, or a friend. (Limited to the first 30 groups of visitors in yukata or other traditional Japanese dress.)

Partner: Panasonic Corporation

Kid’s Plaza
[1:00-3:45 p.m.]

An elaborate play area will be set up for enjoying coolness, including a “snowy mountain treasure hunt” where children can hunt for treasures buried in snow. (For children up to elementary school age.)

Summer Festival on Matsuya Ginza
Rooftop SORATONIWA Ginza
[1:00-4:00 p.m.]

One day only mini fair on the Matsuya rooftop! There will be yo-yos, target shooting and other summery entertainment to let you enjoy a festival atmosphere. Prizes will be given to visitors participating in games, on a first-come-first-served basis. In addition, a special photo space will be available for visitors in yukata to enjoy next to the first floor central elevator.

*A limited event will be held in the case of rain.

Matsuya Ginza will provide more than 60 other special services for visitors in yukata.
For details, see the flyers available in the first floor entrance.

Ginza Yukata Week 100 Special Services for Shoppers in Yukata
July 22 (Wed.) – August 8 (Sat.) – Matsuya Ginza and Other Famous Ginza Stores
As a pre- and post-event to the Yukata de Gin-bura Festival 2015 held on August 2 (Sun.), once again this year Matsuya Ginza and other famous Ginza stores will be providing over 100 special services and bargains to shoppers in yukata for the week surrounding the festival.

For details, see Matsuya Yukata 2015.

Free Yukata Dressing Service

For those of you who have a yukata, but don’t know how to put it on, please try this service. Staff from kimono shops and kimono accessories shops in Ginza will dress you in a kimono free of charge. Men are also welcome to use this service.

*Only available to those with all the yukata components (obi belt, waist cord, and other accessories needed for dressing) and a pair of geta sandals.

Matsuya Ginza Location: 10 a.m. to 2 p.m. (*First 70 people)

*Numbered tickets will be distributed at the Matsuya Ginza Kyobashi entrance at 10 a.m. that morning.
*Those arriving after 10:15 a.m. are requested to go directly to the location on the seventh floor.

Ginza Core Location: 11 a.m. to 2 p.m. (First 60 people)

*Numbered tickets will be distributed at Ginza Core third floor Core Hall at 11 a.m. that morning.

Partners: Ginza Core, Matsuya Ginza, local participating stores

The following links provide easy to understand videos on how to wear yukata, how to avoid your yukata coming loose, and how to fix your yukata if it does. Click the links below to view the videos.
How to wear yukata for women
How to wear yukata for men

Check the official Yukata de Gin-bura Twitter account for the latest event information!

*Charity boxes for donations to areas affected by the Tohoku Earthquake will be set up in various locations including the Headquarters and Uchimizu Tent.
*In the case of rain, events will be limited to the Summer Festival on Matsuya Ginza Rooftop (SORATONIWA Ginza) and the Free Yukata Dressing Service. To learn whether the Jumbo Ginza Raffle will be held, inquire at Information or check the
Ginza Official website.
*Inquire at Information for any questions you may have the day of the festival.
*Event content subject to change without advance notice.

Yukata de Gin-bura Festival Fun Guide

Here is presented a suggested schedule for enjoying the Ginza summer festival. Please use it as a reference for your visit.

*Some events or attractions are limited in terms of the number of participants, etc. Please see the Events and Attractions List for details.

12:00 p.m. ~

Put on your yukata and
head to Ginza!

Enjoy a specially priced lunch at one of the restaurants participating in Ginza Hospitality.
Popular new venues and historic establishments have prepared special services for festival visitors.

1:30 p.m. ~

Take care not to overheat.
Be sure to take a break.

After lunch, take a break at the Ginza Teahouse. The Teahouse offers a variety of cool, refreshing treats.
The Ginza Teahouse is a rest area where visitors can take a moment to relax to the scent of soothing incense and the sound of bamboo grass rustling in the breeze coming from Hamarikyu Gardens.

2:00 p.m. ~

After your break…

After your break, visit the Traveling Edo Aquarium , styled after the goldfish peddlers of old.
Cool off watching the goldfish swimming in the clear water.
The ice sculptures decorating Ginza-dori are also sure to help visitors beat the heat.

3:00 p.m. ~

At last, the main event!

The conclusion to the Yukata de Gin-bura Festival is the 1,000 Person Cool Breeze Project in Ginza (Uchimizu Event)!
400 participants line up along Ginza-dori to conduct uchimizu (splashing water on the street to cool the local area). Let’s send a cooling breeze through the streets of Ginza!

Create a new memory together with your spouse

Take a commemorative photo in yukata with the memorable streets of Ginza in the background.
A photo together in front of Ginza by a professional photographer is sure to make for a spectacular memory of your visit with your spouse.

Have a girls’ day out with friends at Gin-bura

Enjoy a day out with just the girls and enjoy delicious food, beautiful yukata, and cute accessories. First, participate in the Jumbo Ginza Raffle and see how well you do in a quiz on Ginza. Will you win one of the fabulous prizes offered by some of Ginza’s most famous shops?
At the end of your fun-filled day, get a little tipsy at one of the bars or restaurants offering a free drink and enjoy some girl talk.

Make Ginza “our place” with your special someone

Couples are sure to enjoy the wind chime painting event. Giving each other the wind chimes you’ve made will make for a perfect summer memory.
In the evening, complete your romantic visit to Ginza at one of the area’s many bars and restaurants.

Enjoy Ginza with your children

One of the great things about the Yukata de Ginza-bura Festival is that it’s fun for the whole family.
Kids will love the snow falling in Ginza around the snow machine area and the snowy mountain treasure hunt at the Kid’s Plaza.
A mini fair will also be held on the roof of Matsuya. Be sure to visit and create some fun summer vacation memories!

Ginza’s Summer Japanese Sweets

Various famous Ginza shops will offer Japanese sweets created around the theme of “coolness.” Be sure to relish these cool-looking, colorful delicacies!

Uchiwa [Man-nen-dou]

A steamed grated yam bun
Fashioned after a Japanese
uchiwa fan.
Available: Jul. 27 – Aug. 1

・Man-nen-dou main shop ☎03-3571-3777

Suimen no Kaze [Seigetsudo]

A sweet which uses coarse rice powder to create the image of water
ruffled by the wind.
Finished with the refreshing
citrus flavor of yuzu.
Available: Jul. 27 – Aug. 2

・Seigetsudo main shop ☎03-3541-5588
・Matsuya Ginza shop

Yukata Bijin [Ginza Kikunoya]

Nerikiri rice cake designed to
evoke a beautiful woman in
The figure is cloaked in a
thin nerikiri yukata and
holds a folding fan.
Available: Around Jul. 25 – Aug. 2

・Ginza Kikunoya main shop (Ginza Core Bldg. shop)

Mizusuzushi [Ginza Fugetsudo]

A nerikiri rice cake filled with strained bean paste and made with white kidney beans and grated yam. The shape represents the slight coolness of a refreshing waterside breeze.
Available: Aug. 2 – 17

・Ginza Fugestsudo ☎03-3572-1777

Kingyo [Minamoto Kitchoan]

A Japanese style jelly made with natural flavor ingredients from Versailles, France, this summer-themed confection bears a cute goldfish design.
Available: Mid-May through Mid-August

・Minamoto Kitchoan Ginza main shop

Natsuyo no Oto [Toraya]

Mashed white sweet potato dotted
with colorful amber sweets
which brings to mind the
boom of sparkling fireworks
in the night sky.
Available: Jul. 18 – Aug. 2

・Toraya Ginza shop ☎03-3571-3679

Tsuyu Dainagon [Ginza Akebono]

Made with domestic hon-kudzu, spring water from the Ryusendo cavern and Tamba dainagon adzuki beans.
Enjoy the smooth texture of the kudzu and the rich flavor of the Tamba dainagon.
Available: Now on sale (until late August)

・Ginza Akebono Ginza main shop

Ginza Hospitality Map

In addition to special services and bargains for those wearing yukata, numerous shops, from historical mainstays to popular new venues, will be offering hospitality to visitors.
Be sure to experience the Yukata de Gin-bura Festival to the fullest.

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  • 銀座ハゲ天
  • 銀座 藤屋
  • 銀座文明堂 東銀座店カフェ
  • 銀座ペピアン
  • 銀座ミツバチプロジェクト
  • 銀座モトキ 七丁目店
  • 銀座モトキ 四丁目店
  • 銀座 安田松慶堂
  • 銀座山形屋 銀座店
  • 銀座大和屋
  • 銀座やまと屋履物店
  • 銀座 与板屋
  • 銀座吉川歯科クリニック
  • 銀座らん月
  • 銀座ワシントン 銀座本店
  • コーチ銀座
  • コートヤード・マリオット銀座東武ホテル
  • こじま花店
  • サッポロビール株式会社
  • サンモトヤマ銀座本店
  • 資生堂
  • 資生堂パーラー 銀座本店ショップ
  • Think Bee! 銀座店
  • すき焼割烹 吉澤
  • 寿司処 銀座ほかけ
  • スズキフロリスト・ソニービル支店
  • 鈴乃屋 銀座店
  • すみだ水族館
  • 清月堂本店
  • ぜん屋
  • ソラリア西鉄ホテル銀座
  • 大香
  • dining gallery 銀座の金沢
  • 髙橋洋服店
  • 田屋
  • 築地玉寿司
  • つばめグリル 銀座コア店
  • 天賞堂
  • 天井久代デンタルクリニック
  • 東京鳩居堂
  • 東京ますいわ屋
  • 東明社
  • トッカストア銀座店
  • 鳥ぎん 銀座本店
  • ナイルレストラン
  • 名古屋名物 みそかつ 矢場とん
  • 7丁目田屋
  • 日東コーナー
  • ノーブルパール
  • NORDIC Feeling
  • 博品館TOY PARK
  • PASA DE COCO 銀座店
  • はせがわ 銀座本店
  • ファンケル銀座スクエア
  • フェイラー銀座本店
  • フクラ銀座
  • 二葉鮨
  • ベル・モード
  • ポンテヴェキオ 銀座並木通り本店
  • 松屋銀座 キャンティ
  • 松屋銀座本店
  • 三笠会館 本店
  • ミキモト
  • 三越 銀座店
  • ミレニアム三井ガーデンホテル東京
  • 昔きものと帯・灯屋2
  • ルコント銀座店
  • ル・ノーブル銀座店
  • レキシア銀座 並木通り本店
  • レストランISHIDA
  • ロクシタン 銀座店ヴィラ・ド・プロヴァンス
  • YC銀座
  • ワイズワインギャラリー