Announcements

Ginza Display Contest 2022

The winners of this year’s Ginza Display Contest have been selected, and we are pleased to announce them here.
The Ginza Display Contest is an event with a history going back about 40 years. Every year during the holiday season, when displays are at their most festive, shops throughout the Ginza area are evaluated.
Awards are given to the most outstanding shops, and an exhibition of photos of their displays is held.

Award Winners

Japan Design Space Association Award

Shops recognized as the best in terms of design; shops with outstanding environmental friendliness through utilization of space

Tiffany Flagship Store Ginza
Boutique Cartier Tokyo-Ginza
Chanel Ginza
Hermès Japon
House of Dior Ginza
Gucci Namiki
Barneys New York Ginza Store
Louis Vuitton Tokyo Ginza Namikidori

Ginza Street Association Excellence Award

Ginza Street Association member shops that have made a significant contribution to the district and environmental friendliness through their displays (spatial design)

Tiffany Flagship Store Ginza
Matsuya Ginza
Tokyu Plaza Ginza
GINZA SIX
Shiseido Parlour Ginza

Ginza Town Award

Shops from all over Ginza that have made a significant contribution to the district and environmental friendliness through their displays (spatial design)
A total of 11 shops were selected for the following three awards, based on their ongoing efforts and achievements
◆Gold Award: Shops recognized as the most outstanding
◆Silver Award: Shops recognized as excellent
◆Honorable Mention: Shops where new possibilities and future ambitions can be expected

Gold Award

Moncler Ginza
Christian Louboutin Tokyo Ginza

Silver Award

Ginza Sony Park
Hakuhinkan Toy Park

Honorable Mention

Harry Winston Ginza
Ginza Itoya
Van Cleef & Arpels Ginza Maison
Chaumet Ginza Honten
Hublot Ginza Boutique
Comme Ça Stage Ginza
Berluti Tokyo Ginza

Award-winning store display photo exhibition

Venue:	Sumitomo Mitsui Bank Ginza Branch ATM Area GINZA SIX 1F, 6-10-1 Ginza, Chuo-ku
Period:	Saturday, January 14 to Tuesday, February 28, 2023
Time:	ATM operating hours (Monday to Saturday: 7:00 a.m. to midnight, Sundays: 7:00 a.m. to 9:00 p.m.) *Until 3:00 p.m. on final day

Ginza Display Contest Information

Evaluation period:	Monday, November 28 to Friday, December 9, 2022
Eligible shops:	Shops in the Ginza area *Only Ginza Street Association member shops are eligible for the Ginza Street Association Excellence Award.
Areas of evaluation:	Displays (spatial design) for shop display windows, facades, exteriors, etc.
Evaluation method:	By members of the Japan Design Space Association and Ginza Street Association Sales Promotion Committee. Approximately 70 shops are nominated in the preliminary evaluation. Winning shops are decided in the final evaluation.
Schedule:	Preliminary evaluation: Thursday, December 1, 2022 On-the-street evaluation: Saturday, December 3 – Friday, December 9, 2022 Final evaluation: Tuesday, December 13, 2022
Judges:	Japan Design Space Association Ginza Street Association Sales Promotion Committee

Commentary on Ginza Display Contest 2022

Ginza Display Contest Evaluation Committee Chair
Masayuki Yamada (Japan Design Space Association)

This year, 88 outstanding shop displays from throughout Ginza were nominated and selected for these awards.

The face of the Ginza district is in a state of change right now, with shops being replaced and more buildings with large frontage currently under construction. The flow of people coming to Ginza, including visitors from abroad, has also started to return, creating a very warm mood for the area overall. The displays’ gentle colors, rounded outlines, and sustainability were all expressed with a sense of familiarity and humanity, and each was carefully crafted, properly positioned, and spoke to us from even the smallest of details.

Looking at the townscape, there are more and more places that use the visuals of the building facade up to the second and third floors, or even the entire building. Such displays open up the space of Ginza and brighten it, as they encourage people to look up and around and not just into shop windows.
Additionally, the design and staging of spaces that are not open for business and the use of artwork on the temporary enclosures set up during construction create an atmosphere that is unique to Ginza, and I feel that such efforts are contributing to the revitalization of the district.

VR has been used in recent years, and can also be seen everywhere in Ginza, which has created new forms of communication. We have thus reaffirmed the importance of going back to the fundamental starting point of communication, which is people actually visiting the area to see and feel the real thing.

The diversity of the displays in Ginza, and the fun to be had in finding the highlights, was truly heartwarming and encouraging, and I felt a very positive energy of the times moving forward.
I think the appeal of Ginza is that it’s a place where you can have this kind of experience.
At a time with such strife around the world, these displays serve to remind us of how grateful we should be that people are able to live peacefully, see things, and feel joy and excitement here in Ginza, Japan.
We look forward to seeing the ongoing fun, brightness, and strength of Ginza in the future as well.

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