Ginza×CSR・CSV Vol.19 SAPPORO LION
The 19th part in the GINZA×CSR series introduces Sapporo Lion, the company that runs the Ginza Lion beer hall as one of its many establishments. Sapporo Lion built Japan’s beer hall culture and formed its cultural manifestation of “music beer halls.” It also provides a place for budding classical musicians to take to the stage. Today, we spoke with Reika Nishimura from the Business Strategy Department.
The Beer Hall Lion Ginza on 7-Chome when it was completed in 1934
Sending messages to staff with four-frame comic strips
Group Leader, Business Strategy Department, Sapporo Lion
Joined Sapporo Lion in 2005. After working for three years at the Gastro-Pub Coopers Shiodome City Center branch (now closed), joined the Head Office Business Strategy Department in 2008.
Currently in charge of newspaper and TV interviews, creating press releases, and other outside publicity work, creating internal magazines to introduce company initiatives and other internal publicity work, and education on CSR and compliance.
Alterna consultant Offered services in marketing, communication, business strategy and new business development activities for foreign-affiliated IT companies, advertising agencies, and public relations firms. After going independent in 2008, Sugiyama now participates in educational projects for solving social challenges, assists cooperative alliances between companies and NPOs, and offers consulting for CSR activities and practical assistance.
Writer: Karin Sugiyama Planning/editing: Alterna