The world’s first dedicated binchotan charcoal shop
Supporting forest restoration for the future through the Donguri Project
For the 12th part of the Ginza×CSR series, we interviewed Masayo Kurata of Ginza Tanagokoro, the world’s first binchotan (high grade charcoal produced from certain trees such as ubame oak) shop. Ginza Tanagokoro, in its 15th year, is filled with art pieces and accessories that exude the unique radiance of Kishu binchotan. We asked about the strong points of binchotan as a “gift from the forest” and the Donguri (Acorn) Project to support forest restoration together with customers.
Image of binchotan
Photo of charcoal making
Raw timber for binchotan
General Manager of Ginza Tanagokoro
After working as the secretary for an automobile importing company and in the public relations office in the restaurant industry, joined the company in 2006 as the manager of the Ginza Kishu Binchotan Shop Tanagokoro. In 2008, was made general manager of three branches and assisted in launching the tea room and bar. At the same time, obtained qualifications as a environmental health translator to provide customers with ideas for high quality living. Ginza holds many memories for her of riding the Toden streetcars during her youth and enjoying food and shopping. She also strives to convey the great points about working in Ginza to the younger staff.
Alterna consultant Offered services in marketing, communication, business strategy and new business development activities for foreign-affiliated IT companies, advertising agencies, and public relations firms. After going independent in 2008, Sugiyama now participates in educational projects for solving social challenges, assists cooperative alliances between companies and NPOs, and offers consulting for CSR activities and practical assistance.
Writer: Karin Sugiyama Planning/editing: Alterna