Ginza×CSR・CSV Vol.34 Yamano Music
”Ginza×CSR・CSV” Vol. 34 will introduce Yamano Music Co. Ltd. Established in 1891. Yamano Music continues to engage in a variety of business operations, including selling musical instruments and music software, running music classes, and organizing and holding music events under their corporate mission to “contribute to society through promoting music.” In this edition, we interviewed Mr. Atsushi Furuta, Director and General Manager of Sales Headquarters/ Music School Business Department, and Ms. Yumiko Sunaga, Executive Officer and Manager of the Public Relations Office / Sales Promotion and Marketing Office.
Celebrating the 50th anniversary of the Yamano Big Band Jazz Contest, we also held special events including Yamano Jazz,
welcoming the participation of a wide range of age groups from elementary school children to adults.
The Hibiya Music Festival, for which Yamano Music was a special sponsor, invited many people to play musical instruments and listen to live music
Planning and creating unique local products, such as Sendai’s “Sasakama Guitar”
can attract a wider audience to bring music into their lives.
Atsushi FurutaFuruta played in a big band jazz band as a student and participated in the Montreux Jazz Festival. A contestant in the Ninth and Tenth Yamano Big Band Jazz Contest (YBBJC), Furuta was offered a job at Yamano Music in 1981. He assumed his current position after experiencing overseas sales and marketing, musical instrument retail, and the music school business. He also directs the YBBJC headquarters since 2014.
Yumiko SunagaIn 1985, Sunaga joined Seibu Department Store, where she was in charge of planning culture school classes and store sales promotion. She joined Yamano Music in 2007 and after working in sales promotion and web marketing, she became Manager of the Digital Marketing Office (currently Sales Promotions and Marketing Office) in 2015 and also Managerof the Public Relations Office in 2016. She was appointed Executive Officer in 2018. She spends here weekends playing keyboard in a “big buddy” band
Written by: Makiko Imai／ Planned and edited by: alterna