Shiseido Life Quality Beauty Makeup initiatives
Feeling peace with the power of makeup
In recent years, we often hear the words, ‘corporate social responsibility,’ or CSR. Many companies in Ginza are also taking on initiatives to solve social challenges. In this corner, we present a series for introducing those Ginza-based CSR activities. The first part of this series looks at the Shiseido Life Quality Makeup initiative of Shiseido, a company that was founded in Ginza and celebrated its 140th anniversary last year. We spoke with Akiko Aoki who endeavors to improve the quality of life (QOL) of people with serious skin concerns.
Shiseido Life Quality Beauty Center
After working as a beauty consultant, participated in a wide range of activities, such as many years training employees and attending to customers at Tokyo area branches. Aoki has been involved in the Shiseido Life Quality Makeup program since the first stages, and also gives lectures at Tokyo Medical and Dental University. She began her current post in April 2008.
Alterna consultant Offers services in marketing communication, business strategy and new business development activities for foreign-affiliated IT companies, advertising agencies, and public relations firms. After going independent in 2008, Sugiyama now participates in educational projects for solving social challenges, assists cooperative alliances between companies and NPOs, and offers consulting for CSR activities and practical assistance.
Writer: Karin Sugiyama