Ginza×CSR・CSV Vol.20 Seiko Holdings
The Ginza×CSR series has reached its 20th segment. For this part, we spoke with Seiko Holdings No. 2 Branding Division Manager Koichi Yako and Wako PR Division Manager Akiko Seno whose group company has been holding concerts since the Great East Japan Earthquake. These concerts were based on the Seiko Group’s desire to support Tohoku with the power of music.
No. 2 Branding Division Manager, Seiko Holdings
April 1984: Joined Seiko Instruments & Electronics Ltd. (currently Seiko Instruments Inc.)
September 2006: Manager of the PR Group, the General Planning Department
March 2009: Manager of the Secretary & PR Division, the General Planning Department
April 2010: Manager of the Secretary & PR Division, Seiko Holdings Corporation
June 2012: Manager of the Corporate Communications Division
February 2015: Manager of the No. 2 Branding Division
PR Division Manager, Wako Co., Ltd.
1990: Joined Wako Co., Ltd.
For the first 16 years, carried out duties in product planning and purchasing.
In 2006, was made responsible for overall nationwide boutique sales management in the Boutique Sales Division
Began carrying out promotional activities in the Sales Promotion Division in 2001, and given current position in 2012.
Currently also involved in sales promotion activities centered around public relations activities.
Alterna consultant Offered services in marketing, communication, business strategy and new business development activities for foreign-affiliated IT companies, advertising agencies, and public relations firms. After going independent in 2008, Sugiyama now participates in educational projects for solving social challenges, assists cooperative alliances between companies and NPOs, and offers consulting for CSR activities and practical assistance.
Writer: Karin Sugiyama Planning/editing: Alterna