Food for the Future project
Fostering hospitality in employees through participation in agriculture
In volume 10 of the GINZA×CSR series, we asked about the employee participation CSR program at Novarese, a company in the wedding coordination and restaurant business. Novarese supports mandarin orange farmers and farmers in various regions and has even assisted in product development. Kazuka Nohara of the Public Relations Division talks about enabling true hospitality by learning about food through interactions with farmers.
Helping mandarin orange farmers and collaborating on development
Workshop and mandarin orange juicing
Division Manager of the Public Relations Division, Sales & Marketing Department, Novarese. Inc.
After working as a curator for an art museum, joined Novarese in 2001. Worked as a wedding coordinator and planner. Moved to the branding office in 2004, then to her current division where she works on all aspects of public relations for Novarese. Also involved in the company’s CSR programs.
Alterna consultant Offers services in marketing, communication, business strategy and new business development activities for foreign-affiliated IT companies, advertising agencies, and public relations firms. After going independent in 2008, Sugiyama now participates in educational projects for solving social challenges, assists cooperative alliances between companies and NPOs, and offers consulting for CSR activities and practical assistance.
Writer: Karin Sugiyama Planning/editing: Alterna