Drinking water ecologically: solving plastic waste issues through water purifiers
“GINZA×CSR” Vol. 33 will introduce BRITAJapan, a household water purifier manufacturer. Established in Germany in 1966, the company is undertaking various projects that contribute to solving marine plastic waste issues, under the corporate mission of “changing the way people drink water sustainably.” We asked Mr. Tokihide Sakota, Manager of the Marketing Division at BRITAJapan about the company’s dedication to solve social issues through business.
Personal bottle with water filter “fill&go”
Students from SHIOZEMI at Atomi University
We look forward to receiving open and creative ideas from students
in the “My Bottle” Contest for Students
A massive amount of waste was collected in one day at the river cleanup in Arakawa River.
A nature-lover, Mr. Sakota spends much time outdoors and often goes mountain-climbing. He has been greatly concerned about environmental issues for quite a long time. He says, “Every day, I am reminded that nature empowers me.”
The Ginza Social Film Festival held at Chuetsu Pulp & Paper
BRITA EcoWater Action 2021 collaborates with the Ginza Social Film Festival
and conducts sampling tests and “My Bottle Declaration” campaigns.
Tokihide SakotaAfter graduating from the Department of Mechanical Engineering, College of Science and Engineering, Aoyama Gakuin University, Mr. Sakota joined Toshiba. For fifteen years, he was in charge of hard disk drive-related marketing and planning new products and was involved in developing new businesses, including developing the external hard disk drive business. In 2016, he joined BRITA Japan, the Japanese subsidiary of German water purifier manufacturer BRITA and was assigned to market water filtering bottles when the company released portable water filtering bottles. He currently promotes water filtering bottles as alternatives to mineral water in PET bott
Makiko Imaialterna Having worked for several foreign IT firms, Imai shifted the target of her work to environmental and social issues after participating in the tenth meeting of the Conference of the Parties (COP 10) to the Convention on Biological Diversity as an NGO member. She currently conducts interviews, edits and writes articles, develops educational programs and offers interactive counselling sessions.
Written by: Makiko Imai／ Planned and edited by: alterna