Vessel of the Times: proposing a rich next-generation lifestyle from Ginza to the world
”Ginza×CSR・CSV” Vol. 36 will introduce LOFT Ginza. The store was opened in June 2017 as a next-generation store and reopened in April 2019 as the new LOFT Ginza after an extensive renovation including expansion of floor area. How does the sustainably designed store capture the times? In this volume we interviewed Mr. Kenji Kakei, Execuive Officer and General Manager of LOFT Ginza, and Ms. Masako Ikeda from the Sales and Planning Department/Public Relations Department.
Sustainability Corner on the first floor
The fourth floor has a large collection of environment-friendly detergents.
There is a box for collecting used sponges and a refill station for soaps and detergent.
Café on the first floor
Kenji KakeiJoined Seibu Department Store (currently, Sogo & Seibu Co., Ltd.) Yurakucho Store. After assignments as buyer at the LOFT Hobby Items Division, Product Department and at the Product Department of The Loft Co., Ltd., Mr. Kakei became Section Chief of Procurement and Sales at LOFT Yokohama in 2003, General Manager of Lifestyle Products (Product Department) in 2011, General Manager of Shibuya Product Department (Shibuya Sales Department) in 2012, and General Manager of Product Development (Product Department) in 2014. Assumed current position in 2018.
Masako IkedaJoined Seibu Department Store (currently, Sogo & Seibu Co., Ltd.) Public Relations Office. Following assignments including Secretary at The Loft Co., Ltd. (affiliated company), Section Chief of Store Management of LOFT Ikebukuro, etc., Section Chief for Store Development, General Affairs Department, Ms. Ikeda assumed her current position in 2017.
Makiko Imaialterna http://www.alterna.co.jp Having worked for several foreign IT firms, Imai shifted the target of her work to environmental and social issues after participating in the tenth meeting of the Conference of the Parties (COP 10) to the Convention on Biological Diversity as an NGO member. She currently conducts interviews, edits and writes articles, develops educational programs and offers interactive counselling sessions.
Written by: Makiko Imai／ Planned and edited by: alterna