The culture woven by Ginza, kept alive in Western-style confections and cafés
The 24th part in the GINZA×CSR series introduces Ginza West, established in west Ginza in 1947. The elegant tasting confectionery made with quality ingredients and each carefully prepared by the artisan’s hands has fans throughout Japan and even from abroad. We spoke with Ryuichi Yoda, the president of Ginza West.
Ginza main store
Inside the Ginza main store
Cakes served at the store. Some items are limited to a specific store
Kaze-no-uta is published weekly. Its 3,500th issue was published on February 21, 2016.
The president himself communicates on social media
Ginza West Ichinomiya Factory
Hong Kong store was opened in December 2015
President and Representative Director: Ryuichi YodaAfter working for a manufacturer, he succeeded his predecessor in 2000 as the second president of the company. In 2014, management philosophy was shared in Ginza West no Himitsu written by author Yuko Kimura.
Makiko ImaiAlterna Co. After working at a foreign-financed IT company and other companies, shifted to work in environmental and social fields after participating in the Conference of the Parties (COP10) to the Convention on Biological Diversity held in Nagoya in 2010 as a representative from an NGO. Involved in interview, editing and writing, development of educational programs, and dialogue-based counseling sessions themed on biodiversity and social diversity.
Interviewer/writer: Makiko Imai; Planning/editing: Alterna