Education Support Program in India
Resolving social issues while promoting corporate growth
The seventh part of the Ginza×CSR series looks at Ricoh’s Education Support Program in India. This program is a part of value-creating CSR that aims at both resolving social issues and promoting corporate growth. We asked about the main points for succeeding in this venture.
Teachers receiving training on how to use a duplicator
Planning Department, CSR & Environment Promotion Headquaters, Ricoh Company, Ltd.
Joined Ricoh after graduating from university and worked in overseas digital camera sales.
Moved to an NPO called Jen in 2003. Was stationed in Iraq where she was involved in school restoration activities, then later transferred to the Tokyo headquarters office where she was mostly involved in reconstruction activities for Iraq and Afghanistan. Rejoined Ricoh in 2008 and is mainly responsible for planning and implementing BoP (Base of the Pyramid) business and social contribution programs in developing nations that are linked to business.
Alterna consultant Offers services in marketing, communication, business strategy and new business development activities for foreign-affiliated IT companies, advertising agencies, and public relations firms. After going independent in 2008, Sugiyama now participates in educational projects for solving social challenges, assists cooperative alliances between companies and NPOs, and offers consulting for CSR activities and practical assistance.
Writer: Karin Sugiyama Planning/editing: Alterna