Management philosophy manifested in CSR
Kuukids in-house childcare facility
The 4th part in the Ginza×CSR series looks at Albion, a cosmetics manufacturer that runs a childcare facility called Kuukids located close to its headquarters in Ginza. This project is a part of the company’s social responsibility as a cosmetics manufacturer with many female customers and employees, and is also a way for the company to give back to Ginza with its diverse lifestyles. It is a good example of how a CSR project based on the key concept of “beauty, nurturing, and connections” can help raise corporate value.
Handmade dors of tpy cupdord with textures and colors that stimulate sensitivity in the children.
The corners of the cupdoard are rounded. On top are marble columns.
The kitchen used to make daily meals. Meaks are altered for children with allergies.
Voluntter activity to care for flowerbeds usinf the Kyobashi Park Adopt Program.
Letters of gratitude Ms.Koike received from employees that have used Kuukids. She carries them around for encouragement.
Assistant Manager of the CSR Group, General Affairs Division, Albion Co.
Worked as a financial accountant in the foreign-affiliated retail industry and as a consultant in a foreign-affiliated consulting firm before joining Albion at the launch of its CSR Group in 2008. Within one month of working there, she had already planned the Kuukids childcare facility to support women in their desire to continue working by increasing their working options and to contribute to the elimination of the preschool waiting-list problem faced by society.
In addition to the Kuukids office, she is also currently involved in Albion’s social contribution activities as a whole and in the company’s office for a project to support continuing work while raising children or providing nursing care.
Alterna consultant Offers services in marketing, communication, business strategy and new business development activities for foreign-affiliated IT companies, advertising agencies, and public relations firms. After going independent in 2008, Sugiyama now participates in educational projects for solving social challenges, assists cooperative alliances between companies and NPOs, and offers consulting for CSR activities and practical assistance.
Writer: Karin Sugiyama Planning/editing: Alterna