The beautiful challenge of ethical watch CITIZEN L
“GINZA×CSR” Vol. 37 will introduce Citizen Watch Co., Ltd. Under the corporate philosophy of “loved by citizens, working for citizens,” Citizen released CITIZEN L, a line of watches with an ethical concept, in Japan in 2016, thus creating a new value as a sustainable brand. We interviewed Ms. Yuka Suzuki from Citizen Watch’s Public Relations Division about the how CITIZEN L was developed, customer response and future plans.
CITIZEN L, a watch with an ethical concept
In the company’s social responsibility campaign “New TiMe, New Me,” Citizen introduced its efforts towards achieving the SDGs and hosted a workshop for discovering personalized ways to engage in actions aimed at achieving the SDGs.
People joining the event posted “My SDG – what I can start today” on the “SDGs tree.”
CITIZEN FLAGSHIP STORE TOKYO
CITIZEN FLAGSHIP STORE TOKYO 店内
Yuka SuzukiJoined Citizen Watch Co., Ltd. in 2005
Makiko Imaialterna http://www.alterna.co.jp Having worked for several foreign IT firms, Imai shifted the target of her work to environmental and social issues after participating in the tenth meeting of the Conference of the Parties (COP 10) to the Convention on Biological Diversity as an NGO member. She currently conducts interviews, edits and writes articles, develops educational programs and offers interactive counselling sessions.
Written by: Makiko Imai／ Planned and edited by: alterna